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AMA DFW 2nd Annual Marketing Innovation Showcase

January 23, 2020

The AMA DFW Marketing Innovation Special Interest Group (SIG) is excited to host our annual AMA DFW 2nd Annual Marketing Innovation Showcase.

The Showcase will take place on Thursday, January 23, 2020. The location for this showcase will be posted soon.

The Marketing Innovation Showcase is designed to shine a light on DFW’s most innovative marketers and companies that are breaking new ground by pushing their “business-as-usual” boundaries. The event is a celebration of our vibrant and diverse community of marketers, entrepreneurs, and community leaders from all industries while honoring excellence in the development of new solutions that redefine how marketers interact and engage with customers.


Three case studies will be selected and each will be given 15 minutes of exclusive time to showcase their innovative solution to an audience of industry leaders and peers January 23, 2020.

What to Submit:

We are looking for the best examples of marketing innovation – new methods, technologies, promotions or process improvements – that have launched within the past two years and push the boundaries of conventional marketing strategies.

To be considered, organizations must submit a case study by the deadline. The case studies will be reviewed by our AMA DFW Marketing Innovation Selection Committee.

  • Private, Public, Start-ups and Non-Profits from all industries are eligible to submit.
  • Innovations MUST be based on a clear insight that highlights an unmet or underdeveloped customer need, solves a consumer problem or addresses a compelling market opportunity.
  • Each case study must highlight how the concept evolved from idea to execution and include post launch results and metrics.
  • Submission Deadline is midnight on December 13, 2019.

All case studies chosen to be presented at the Marketing Innovation Showcase will be entered free of charge into the 2020 Marketer of the Year Awards.

 

Submit Your Case Study


For inquiries: sig@amadfw.com

 

Here are highlight’s from the 2018 DFW Innovation Showcase:

 

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January 23, 2020
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