Past Events › Executive Luncheon

It's a data-driven world, and we're all just living in it. In this session, we’ll discuss the state of marketing analytics and what the future might look like for brands in 2023 and beyond. Key learning objectives: What is the most important type of data metrics in 2023 What types of data analysis should brands consider What analytical marketing trends do we see changing in 2023 How does marketing fit into this analytical world Who should attend? This event is open…

We all understand the importance of developing marketing strategies before execution. Yet, how are you working with sales to ensure your strategies are aligned? You know your target audience and you found the channels and tactics that will help you get in front of them. You’ve set your SMART goals and broken them down into metrics and KPIs. And finally, you’ve brainstormed projects that will help you make those goals a reality. Now it’s time to take your marketing strategy…

As marketers, we recognize the importance of listening to our customers. Customers are not the only ones we need to listen to…we also need to listen to investors, partners, employees and various stakeholders. Many of whom are demanding that organizations demonstrate inclusion. While meaningful diversity, equity and inclusion (DEI) initiatives start at the top, this luncheon conversation will help encourage DEI leadership practices you can implement today in your marketing that will help foster an inclusive workforce and ensure everyone…

Multicultural Marketing Conversations During Hispanic Heritage Month 2023 Fostering a sense of community is an important part of multicultural marketing. Hispanic Heritage Month allows businesses to authentically engage with Hispanic culture. By acknowledging and celebrating this culture, you can create a stronger bond with the Hispanic community and show that you value their traditions and contributions. By tailoring your marketing efforts to align with Hispanic culture, you create opportunities for more meaningful connections. This can lead to increased customer loyalty…

  The Gen-Z + Millennial workforce is here – and immediately challenging conventional business with “Quiet Quitting” and “Great Resignation” trends. Your company has two options: blame the pandemic and generational stereotypes...or discover how to maximize the emerging workforce’s significant talents with communications expert Luke Goetting. In this talk, Goetting showcases how managers and executives can improve retention by meaningfully connecting with employees. From transparency to mentorship to gamification, he’ll highlight actionable strategies that position your company for success –…