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March 2018

Non-Profit SIG: Creative Marketing Strategies for Non-Profits

March 29, 2018 @ 6:00 pm - 8:00 pm
Moody Family YMCA in the Park Cities, 6000 Preston Road
Dallas, 75205 United States
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$20 – $30

Attend our Non-Profit SIG and dive into cause marketing, consumer fundraising, and program sponsorship, and the creative strategies and marketing necessary for success. Our panel of Non-Profit experts will share challenges in gaining an audience, marketing tactics used for success, and methods to maintain a marketing momentum.   Key Learning Objectives Importance of Understanding your Audience Audience Engagement Tactics Customer Trust and Retention Promoting the message and the organization ROI Success   Who Should Attend? Marketers, Non-Profit Community, and anyone…

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May 2018

Non-Profit SIG: Crisis Communications – Controlling the Message

May 22, 2018 @ 6:00 pm - 8:00 pm
T. Boone Pickens YMCA, 601 North Akard Street
Dallas, 75201 United States
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$20 – $30

CRISIS COMMUNICATIONS – CONTROLLING THE MESSAGE “It takes a lifetime to build a reputation and only a few seconds to destroy one.” In less than a second, an organization can experience a crippling PUBLIC RELATIONS NIGHTMARE that sends donors running away, makes employees questioning their roles and keeps volunteers at bay. It’s important to know how to effectively navigate, manage and take charge of the crisis. Seasoned professionals know that while no one can stop a crisis from happening, many…

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September 2018

Non-Profit SIG – Marketing Automation / CRM for Non-Profits

September 27, 2018 @ 6:00 pm - 8:00 pm
Moody Family YMCA in the Park Cities, 6000 Preston Road
Dallas, 75205 United States

It’s time to dive into the details! Learn how to effectively communicate to multiple audiences in an authentic manner across multiple channels at once without relying on manual execution. Engage in this interactive discussion on Marketing Automation and CRM with our executive panel of experts! Key Learning Objectives: What is Marketing Automation? What is CRM? How can Marketing Automation help my organization? What’s involved in transitioning to “autopilot”? What data should be used to get started? Helpful tools and services…

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November 2018

Healthcare Special Interest Group – The Implementation of “Digital” Into Your Overall Marketing Strategy.

November 29, 2018 @ 6:00 pm - 8:00 pm
Moroch Partners, 3625 North Hall Street
Dallas, 75219 United States
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  Marketing in Healthcare is a strong topic of interest! Join us for a detailed panel discussion with marketing leaders within the healthcare industry as they share unique perspectives and insight on how their organizations are implementing digital into marketing strategies. Key Learning Objectives: What digital strategies are being utilized and implemented? How is “digital” being integrated into the overall marketing mix? How can digital implementation help my practice / my organization? What’s needed to get started? How to determine…

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July 2019

SIG – Find your Next Key Customer

July 25, 2019 @ 6:00 pm - 8:00 pm
The Trade Group, 1434 Patton Place, Suite 190
Carrollton, TX 75007 United States
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$40

Find your Next Key Customer - Marketing Best Practices for Small-Medium Businesses The wait is over! It’s time for the Small-Medium Business Special Interest Group (SIG) Workshop. This interactive, deep dive open discussion and presentation features step-by-step techniques to brand and market your small to medium sized business. Our executive presenters and panelists will provide insightful and engaging knowledge-sharing of marketing best practices for Small-Medium Businesses in Dallas/FortWorth market.Marketing on a budget is key - brand and market with improved…

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October 2019

2019 AMA DFW Marketing Innovation Showcase

October 24, 2019

The AMA DFW Marketing Innovation Special Interest Group (SIG) is excited to host our annual 2019 AMA DFW Marketing Innovation Showcase. The 2019 Marketing Innovation Showcase will take place on Thursday, October 24, 2019. The location for this showcase will be posted soon. The Marketing Innovation Showcase is designed to shine a light on DFW’s most innovative marketers and companies that are breaking new ground by pushing their “business-as-usual” boundaries. The event is a celebration of our vibrant and diverse…

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