June 2021
June Virtual Luncheon
Return On Experience: How Do You Measure ROI of Customer Experience Every company claims that customer satisfaction and experience is top of mind. There are often challenges, both internal and external, to following through on delivering great customer experience, however. Greg Kihlström, CX thought leader and author of the book The Center of Experience, details how to define, measure, and optimize return on experience-related initiatives by putting both customers and employees first. Drawing on principles from his book that outlines…
Find out more »July 2021
July 1 Virtual Cocktails & Conversations
IT’S TIME! It’s time for a jam packed Cocktails & Conversations! Grab your treats and lean in as we begin the evening with New Member Orientation and Volunteer Interest. This is the perfect setting to meet one another and walk through the exciting programs, member benefits, and volunteer opportunities available to AMA DFW members before we jump into fun & games, networking, reconnecting, and open discussion activities! Refresh your treats and prepare for a colorful Marketer of the Year (MOY) kick-off…
Find out more »October 2021
2021 AMA DFW Marketer of the Year Awards Virtual Gala
Congratulations to our 2021 Marketer of the Year award winners! The AMA Marketer of the Year Awards program recognizes marketing teams in the DFW area for their innovative marketing initiatives in branding, audience reach, business growth and impact. Our panel of judges from around the country have completed the review of the entries we received this year, and we are delighted to announce the results. If you missed our October 7th awards gala, watch the event reply on the AMA…
Find out more »Leading in a Social World
Leading in a Social World: Stop Social Media Marketing and Build Social Capital Instead Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable…
Find out more »November 2021
AMA DFW Virtual Cocktails and Conversation
IT’S TIME! Test your marketing knowledge and meet marketers from across the Metroplex! Join us Thursday, November 4th from 6-7:30pm for a special virtual Trivia Night edition of Cocktails & Conversations. Sit back and enjoy the ride as our event Quiz Master spices up the virtual gathering with a boisterous, fun and interactive session. Teams will be randomized, so put on your thinking cap and get ready to meet and greet. The winning team will secure bragging rights and receive glory…
Find out more »January 2022
Cocktails & Conversations – Marketer of the Year Launch Party
You don’t want to miss this exciting Virtual Cocktails & Conversations. Gain key pointers on successful Marketer of the Year submissions while networking with the best group of marketing professionals in the metroplex. Reserve your spot today! Online sales end January 6th at 6:30PM. For more information on this event, please contact info@amadfw.com AMA DFW Members: To receive your FREE member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply. Please note…
Find out more »February 2022
Valuing the Customer: Looking Beyond the Marketing Funnel – Virtual Executive Luncheon
VALUING THE CUSTOMER: LOOKING BEYOND THE MARKETING FUNNEL The customer has spoken and competitors are listening. Businesses and organizations must give their true attention to the customer beyond getting the hard-earned conversions. What should customers expect beyond the marketing funnel? Join the discussion. Key learning objectives: Uncover vulnerabilities in the customer relationship Understand the value of the customer experience Gain a deeper appreciation for the need to exceed customer expectations Who should attend? This event is open to members and…
Find out more »March 2022
Cocktails & Conversations – March 3
You don’t want to miss this exciting Cocktails & Conversations at 12 Cuts Brazilian Steakhouse. Enjoy hors d’oeuvres while networking with the best group of marketing professionals in the metroplex. Reserve your spot today! Online ticket sales end March 3rd at 6:30PM. Walk-ins and at-the-door tickets are limited, and available on a first come, first serve basis, based on availability. For more information on this event, please contact info@amadfw.com AMA DFW Members: To receive your FREE member ticket, select Enter Promotional…
Find out more »April 2022
AMA DFW Cocktails & Conversations
You don’t want to miss this exciting Cocktails & Conversations at the Yard House in Addison, TX. Enjoy hors d’oeuvres, while networking with the best group of marketing professionals in the metroplex. Reserve your spot today! Online ticket sales end April 7th at 6:00PM. Walk-ins and at-the-door tickets are limited, and available on a first-come, first-serve basis, based on availability. At-the-door prices are $5 for members and $15 for non-members. Get your tickets AMA DFW Members: To receive your…
Find out more »Behind the Marketing Curtain: Successful Marketing Initiatives
Take a peek behind the marketing curtain with a gathering of the Metroplex’s top marketers for a CMO Panel Event. Join us for a discussion on the biggest challenges over the past year and how the panelists faced them head-on. Gain valuable “behind the scenes” insight as the panelists share some of their biggest successes and the lessons learned from initiatives that did not quite go as planned. Key learning objectives: Addressing changes in customer behavior through digital transformation Helpful…
Find out more »
