June 2020
June 2020 Luncheon
Successful Marketing Strategies during COVID-19 How you manage your marketing during a pandemic Speakers… David Frederick Chief Marketing and Communications Officer YMCA of Metropolitan Dallas David Frederick has been the Chief Marketing and Communications Officer for the YMCA of Metropolitan Dallas since September 2017. He and his team have developed a 3-year vision to effectively market the Y’s mission and cause including a strategy that focuses on advertising, communications and partnerships. He also supports the YMCA of Metropolitan Fort Worth…
Find out more »MARTECHify Design Workshop
Connecting Customer Experiences: Advanced Campaign Architecture Take control of your campaign architecture strategy to maximize engagement with the right customers at the right time. About this Event We're excited to collaborate with the American Marketing Association - Dallas / Fort Worth Chapter (AMA DFW) to bring you the inaugural Martechify Design Workshop, "Connecting Customer Experiences: Advanced Campaign Architectures." This interactive session will focus on the strategies and technology required to design advanced campaign architectures that deliver more engaging customer journeys…
Find out more »July 2020
July 2020 Virtual Luncheon
How to Build a Unique Brand in Today's Saturated Market In today’s digital world, everyone is just one online search away from being found. Your brand is your reputation. Are you creating content that uniquely showcases your expertise to clients? Learn how to build a LinkedIn personal brand and create content around your expertise. Speaker: Fanny Dunagan CEO and Co-Founder | Pathlynks Fanny Dunagan is the CEO and Co-Founder of PathLynks, a consulting firm that coaches experienced professionals on content…
Find out more »August 2020
Pink Goldfish With Stan Phelps | True Differentiation In Business | Helping To Drive Loyalty And Sales
Special Interest Group Event - Virtual Event! Virtual Meeting details coming soon. General description: True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This workshop will showcase the seven ways to leverage what makes you unique and wonder-full in business. Key learning objectives: As a result of this program, participants will: Tools: Get equipped with how to uncover weakness and weirdness in their DNA. Skills: Understand…
Find out more »September 2020
Martech | Filling in the Gaps: Building Smarter Campaigns With Better Data
Sponsored by Ascend Marketing. Learn how to collect smarter data signals from your customers and fill in the gaps to achieve seamless CX execution. Register Online Speakers Joe Quinn Director, High Touch Demand, National Instruments https://www.linkedin.com/in/joenaustex/ Luke Mortensen Director of Marketing Analytics, Global ROI and Americas, PayPal https://www.linkedin.com/in/lukemortensen/ Delci Organ Marketing Technology Strategist, Nokia https://www.linkedin.com/in/delciorgan/ Moderator Rich Herbst CEO and Managing Director, Ascend Marketing https://www.linkedin.com/in/rich-herbst-485476/
Find out more »2020 AMA DFW Marketing of the Year Gala
2020 AMA DFW Marketing of the Year Virtual Event Tune is to our livestream event on September 23rd at 7pm where we will reveal the winners across 22 marketing categories, and crown the overall 2020 Marketer of the Year. Register Online... The results are in! Congratulations to the 2020 Marketer of the Year finalists. Our panel of judges from around the country have completed the review of the entries we received this year, and we are delighted to announce…
Find out more »October 2020
Personalization: For Web and Beyond
Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels. KEY TAKEAWAYS Hearing insights from marketing leader peers that help illuminate opportunities for personalization Actionable use cases that can be applied to your company’s marketing campaigns Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns Martech best practices from industry and thought leaders to apply to your business WHEN: October 22nd, 8:30 to 10:00 AM CDT WHERE: WebEx video conference COST:…
Find out more »October 2020 Virtual Luncheon
Move From Uncertainty To Opportunity with Creative Thinking We need creative thinking to navigate the change and uncertainty all around us or risk being left behind. Creative thinking can sidestep our mindset which tends to revert to sameness due to existing biases, knowledge, limitations, etc. sidestepping self-imposed constraints is critical to pivoting. If you are not deliberately applying creative thinking principles with your brands/teams, your thinking skills are not working hard for you. Techniques like borrowing from other worlds and…
Find out more »November 2020
MARTECHify | Content Marketing Outlook: Strategizing for 2021
Content Marketing Outlook: Strategizing for 2021 Join us for the last Martechify session of 2020 to wrap up the year with key learnings and look ahead at content marketing expectations and opportunities for 2021. And importantly, the pivotal role marketing leaders will play. Active participation and feedback will be encouraged. KEY TAKEAWAYS • Hearing insights from marketing leader peers on content marketing trends and opportunities for 2021 • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement…
Find out more »January 2021
Reinventing the Customer Experience: A Conversation w/ Dallas Mavericks, CMO, Iris Diaz
Wednesday, January 27, 2021 Time 12:00pm - 1:00pm During this pandemic season, marketers have had to do an about-face and change up their marketing strategies. Every organization and company has had to adjust the way they appeal to their customer or client, and the Dallas Mavericks organization is no different. Join us on Wednesday, January 27th at 12:00 pm for an exclusive interview with the Dallas Mavericks’ Chief Marketing Officer, Iris Diaz. We'll discuss with her how the pandemic has…
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