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September 2020

2020 AMA DFW Marketing of the Year Gala

September 23, 2020 @ 7:00 pm - 9:00 pm

2020 AMA DFW Marketing of the Year Virtual Event Tune is to our livestream event on  September 23rd at 7pm where we will reveal the winners across 22 marketing categories, and crown the overall 2020 Marketer of the Year. Register Online...     The results are in! Congratulations to the 2020 Marketer of the Year finalists. Our panel of judges from around the country have completed the review of the entries we received this year, and we are delighted to announce…

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October 2020

Personalization: For Web and Beyond

October 22, 2020 @ 8:30 am - 10:00 am

Take control of your personalization strategy to orchestrate 1:1 customer experiences across all channels. KEY TAKEAWAYS Hearing insights from marketing leader peers that help illuminate opportunities for personalization Actionable use cases that can be applied to your company’s marketing campaigns Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns Martech best practices from industry and thought leaders to apply to your business WHEN: October 22nd, 8:30 to 10:00 AM CDT WHERE: WebEx video conference COST:…

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October 2020 Virtual Luncheon

October 28, 2020 @ 12:00 pm - 1:00 pm

Move From Uncertainty To Opportunity with Creative Thinking We need creative thinking to navigate the change and uncertainty all around us or risk being left behind. Creative thinking can sidestep our mindset which tends to revert to sameness due to existing biases, knowledge, limitations, etc. sidestepping self-imposed constraints is critical to pivoting. If you are not deliberately applying creative thinking principles with your brands/teams, your thinking skills are not working hard for you. Techniques like borrowing from other worlds and…

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November 2020

MARTECHify | Content Marketing Outlook: Strategizing for 2021

November 19, 2020 @ 8:30 am - 10:00 am

Content Marketing Outlook: Strategizing for 2021 Join us for the last Martechify session of 2020 to wrap up the year with key learnings and look ahead at content marketing expectations and opportunities for 2021. And importantly, the pivotal role marketing leaders will play. Active participation and feedback will be encouraged.   KEY TAKEAWAYS • Hearing insights from marketing leader peers on content marketing trends and opportunities for 2021 • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement…

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January 2021

Reinventing the Customer Experience: A Conversation w/ Dallas Mavericks, CMO, Iris Diaz

January 27 @ 12:00 pm - 1:00 pm

Wednesday, January 27, 2021 Time 12:00pm - 1:00pm During this pandemic season, marketers have had to do an about-face and change up their marketing strategies. Every organization and company has had to adjust the way they appeal to their customer or client, and the Dallas Mavericks organization is no different. Join us on Wednesday, January 27th at 12:00 pm for an exclusive interview with the Dallas Mavericks’ Chief Marketing Officer, Iris Diaz. We'll discuss with her how the pandemic has…

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March 2021

February Virtual Luncheon: 3 Key Decisions in Multicultural Marketing

March 10 @ 12:00 pm - 1:00 pm

UPDATE: Rescheduled for March 10 Leveraging the power of multicultural marketing is a marketing strategy that will not only grow your revenue but it will also allow you to reach some untapped markets and audiences. Join us March 10 to learn 3 Key Decisions in Multicultural Marketing that will help your organization to truly benefit and get set up for long term success. Virtual event details will be provided prior to the event. Who Should Attend? This event is open…

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April 2021

April 2021 Executive Luncheon | Google Analytics For Beginners And Advanced

April 21 @ 12:00 pm - 1:00 pm
Virtual
$20

Google Analytics for Beginners & Advanced In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will…

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May 2021

May Virtual Luncheon | Authentic Marketing

May 26 @ 12:00 pm - 1:00 pm
Virtual
$20

Free for members, $20 for non-members In the age of rapid innovation, overcrowding platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons; generations constantly have changing interests and marketing messages more than ever now are templated and lack an authentic human touch. Jeff Butler, the author of the Authentic Workplace, capitalizes on how…

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June 2021

June Virtual Luncheon

June 30 @ 12:00 pm - 1:00 pm
Virtual

Return On Experience: How Do You Measure ROI of Customer Experience Every company claims that customer satisfaction and experience is top of mind. There are often challenges, both internal and external, to following through on delivering great customer experience, however. Greg Kihlström, CX thought leader and author of the book The Center of Experience, details how to define, measure, and optimize return on experience-related initiatives by putting both customers and employees first. Drawing on principles from his book that outlines…

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July 2021

July 1 Virtual Cocktails & Conversations

July 1 @ 6:00 pm - 8:00 pm
Virtual
Free

IT’S TIME! It’s time for a jam packed Cocktails & Conversations! Grab your treats and lean in as we begin the evening with New Member Orientation and Volunteer Interest. This is the perfect setting to meet one another and walk through the exciting programs, member benefits, and volunteer opportunities available to AMA DFW members before we jump into fun & games, networking, reconnecting, and open discussion activities! Refresh your treats and prepare for a colorful Marketer of the Year (MOY) kick-off…

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