November 2020
MARTECHify | Content Marketing Outlook: Strategizing for 2021
Content Marketing Outlook: Strategizing for 2021 Join us for the last Martechify session of 2020 to wrap up the year with key learnings and look ahead at content marketing expectations and opportunities for 2021. And importantly, the pivotal role marketing leaders will play. Active participation and feedback will be encouraged. KEY TAKEAWAYS • Hearing insights from marketing leader peers on content marketing trends and opportunities for 2021 • Mental bandwidth and marketing budget reallocation tips to maximize customer engagement…
Find out more »January 2021
Reinventing the Customer Experience: A Conversation w/ Dallas Mavericks, CMO, Iris Diaz
Wednesday, January 27, 2021 Time 12:00pm - 1:00pm During this pandemic season, marketers have had to do an about-face and change up their marketing strategies. Every organization and company has had to adjust the way they appeal to their customer or client, and the Dallas Mavericks organization is no different. Join us on Wednesday, January 27th at 12:00 pm for an exclusive interview with the Dallas Mavericks’ Chief Marketing Officer, Iris Diaz. We'll discuss with her how the pandemic has…
Find out more »March 2021
February Virtual Luncheon: 3 Key Decisions in Multicultural Marketing
UPDATE: Rescheduled for March 10 Leveraging the power of multicultural marketing is a marketing strategy that will not only grow your revenue but it will also allow you to reach some untapped markets and audiences. Join us March 10 to learn 3 Key Decisions in Multicultural Marketing that will help your organization to truly benefit and get set up for long term success. Virtual event details will be provided prior to the event. Who Should Attend? This event is open…
Find out more »April 2021
April 2021 Executive Luncheon | Google Analytics For Beginners And Advanced
Google Analytics for Beginners & Advanced In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will…
Find out more »May 2021
May Virtual Luncheon | Authentic Marketing
Free for members, $20 for non-members In the age of rapid innovation, overcrowding platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons; generations constantly have changing interests and marketing messages more than ever now are templated and lack an authentic human touch. Jeff Butler, the author of the Authentic Workplace, capitalizes on how…
Find out more »June 2021
June Virtual Luncheon
Return On Experience: How Do You Measure ROI of Customer Experience Every company claims that customer satisfaction and experience is top of mind. There are often challenges, both internal and external, to following through on delivering great customer experience, however. Greg Kihlström, CX thought leader and author of the book The Center of Experience, details how to define, measure, and optimize return on experience-related initiatives by putting both customers and employees first. Drawing on principles from his book that outlines…
Find out more »July 2021
July 1 Virtual Cocktails & Conversations
IT’S TIME! It’s time for a jam packed Cocktails & Conversations! Grab your treats and lean in as we begin the evening with New Member Orientation and Volunteer Interest. This is the perfect setting to meet one another and walk through the exciting programs, member benefits, and volunteer opportunities available to AMA DFW members before we jump into fun & games, networking, reconnecting, and open discussion activities! Refresh your treats and prepare for a colorful Marketer of the Year (MOY) kick-off…
Find out more »October 2021
2021 AMA DFW Marketer of the Year Awards Virtual Gala
Congratulations to our 2021 Marketer of the Year award winners! The AMA Marketer of the Year Awards program recognizes marketing teams in the DFW area for their innovative marketing initiatives in branding, audience reach, business growth and impact. Our panel of judges from around the country have completed the review of the entries we received this year, and we are delighted to announce the results. If you missed our October 7th awards gala, watch the event reply on the AMA…
Find out more »Leading in a Social World
Leading in a Social World: Stop Social Media Marketing and Build Social Capital Instead Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable…
Find out more »November 2021
AMA DFW Virtual Cocktails and Conversation
IT’S TIME! Test your marketing knowledge and meet marketers from across the Metroplex! Join us Thursday, November 4th from 6-7:30pm for a special virtual Trivia Night edition of Cocktails & Conversations. Sit back and enjoy the ride as our event Quiz Master spices up the virtual gathering with a boisterous, fun and interactive session. Teams will be randomized, so put on your thinking cap and get ready to meet and greet. The winning team will secure bragging rights and receive glory…
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