Using Digital Analytics To Drive Marketing Campaigns – AMA DFW Oct 2018
Videos Production Work courtesy of:
Moderated by Brad B McCormick, AMA DFW President
Panelist
Jennifer D. Guibert, Sr. Manager, Marketing Analytics, JCPenney
Andrew Milner, Digital Marketing Manager, Chili’s Bar & Grill
Kevin Jemison, Senior Technical Consultant, Adobe Analytics
Jordan Johnson, Sr Manager, Marketing Technology, Southwest Airlines
Using Digital Analytics to Drive Marketing Campaigns
Marketers know the importance and impact that digital analytics and insights can have on campaign strategy. But all too often even the best marketers can be intimidated by the sheer volume and variety of data coming from their digital channels and aren’t always sure how to use it to inform and drive campaign strategy. Often there is a gap between the digital marketer and the digital analyst. This panel discussion’s objective is to start closing that gap
Extracting the right insights to inform campaign strategy
Using digital analytics to test campaign tactics and how to view the results
Understanding analytics across the different digital platforms and what to be aware of
How to use tag management and A/B testing to develop marketing strategy
Post campaign analysis tips