March 2019 Volunteer of the Month – Stephanie Chavez
Stephanie Chavez is a nationally recognized marketing executive and speaker who is equally passionate about growing businesses and mentoring others. When she isn’t leading marketing initiatives at her “day job,” Stephanie shares her sales and marketing expertise through affiliations with numerous professional and collegiate organizations. She is an esteemed member of the Forbes Communication Council, Board Member of the Southern Methodist University Digital Accelerator and Director of Events for the American Marketing Association-DFW Special Interest Groups. In addition, Stephanie loves sharing her insights on digital marketing with students at Texas Woman’s University, where she speaks twice a year, and she is currently wrapping up rigorous studies to become a Certified Trade Show Marketer (CTSM).
During a career that spans more than 15 years, Stephanie transformed a fledgling digital marketing firm into an international player with sales of well over $1 million. As Director of Marketing at The Trade Group, she built an internal marketing department from the ground up and grew an inbound sales engine from zero to a multi-million dollar revenue generator, in just two short years. An expert in gaming and esports events, Stephanie was responsible for launching OP Live Dallas, a premier esports event that she orchestrated from soup to nuts. In her spare time, Stephanie enjoys spending time and travelling with her husband and two children.
January 2019 Volunteer of the Month – Toria Frederick
With over 15 years experience in brand building and new ventures with Fortune 50 companies including GE, Pepsico, and Samsung, Toria has proven success record in driving growth for iconic brands. She has been instrumental in launching over $500 million in new products and solutions. As the Chief Strategist of Hatch Venture Group, Toria collaborates with organizations to develop strategic plans and innovative solutions to unlock new growth opportunities.
Additionally, she and her 10-year-old son are co-founders of The Step Stool Chef which is a platform that uses cooking to build kid leadership and empowerment. Toria is a progressive thinker and authentic leader that has built a reputation as a savvy and passionate communicator. She delights at the opportunity where she can share her contagious passion and help unleash big ideas and big thinking, Toria challenges leaders to create new solutions to old problems that accelerates growth and impact.
Her favorite saying is that she can “See the Oak Tree in the Acorn” Toria has a MBA from the University of Michigan and BBA from Emory University.
November 2018 Volunteer of the Month – David S. Frederick
David Frederick has been the Vice President/Chief Marketing and Communications Officer for the YMCA of Metropolitan Dallas since September 2017. He and his team have developed a 3-year vision to effectively market the Y’s mission and cause including a 2018 strategy that focuses on advertising, communications and partnerships.
David previously served as SVP/Chief Communications & Marketing Officer at United Way of Tarrant County, leading a team of marketers and creatives, delivering world class marketing materials and providing strategic communications and public relations.
Prior to joining United Way, he worked for multiple Fortune 100 companies including AT&T, Time Warner and GE providing marketing communications, digital marketing and strategy.
In addition to his full-time career, David is an active member of the American Marketing Association (AMA) DFW chapter, where he serves a Director of Nonprofit Marketing Special Interest Groups, and a current member of the Forbes Nonprofit Council. He has a passion for mentoring young marketing professionals to positively provide a listening ear, guidance and resources as needed.
October 2018 Volunteer of the Month – William Morton
Shooting professionally since 1991, William has transitioned from portrait photography to specializing in corporate communications. William excels in providing professional imaging to professionals in the B2B world. Ranging from business headshots to marketing materials, William creates images that make you look your best — and he does it painlessly. Morton Visuals can create advertising images that entice your potential customers and social media content to keep your followers coming back. For the last 9 years he has covered conference and convention photography with anything from a few hundred attendees up to 15,000. His images are used extensively in recapping the event and in marketing the next year’s event, capturing that valuable interaction between attendees, sponsors and exhibitors. William takes care of the imaging so that you can focus on what you do best.
September 2018 Volunteer of the Month – Shyra Smith
Shyra is the Principal at HS3 Marketing Solutions, a marketing agency offering personalized end-to-end design and consulting services to organizations, startups, and small to midsize companies. With over 20 years of marketing experience, Shyra uses her skills to help clients capitalize on ways to improve their growth, revenue, and reputation.
Whether it’s brand development, strategic planning, digital marketing, event management or any of the business solutions offered, Shyra is dedicated to giving her clients an “experience” when working with her. She goes above and beyond and aims to leave her clients with not only an impression worth remembering; but most importantly, with the results they seek to have.
She draws on experiences in business from industries as diverse as Insurance, Finance, Marketing and Technology. She holds a BBA in Marketing and also studied Psychology. Along with marketing, Shyra is also passionate about personal and business development. She enjoys mentoring and teaching new entrepreneurs about the steps in getting their new businesses up and running. In her book, “Don’t Quit Your Day Job”, Shyra shares her own personal journey into entrepreneurship.
She exhibits her altruistic nature at every opportunity by giving back and volunteering with organizations that allow her to do what she enjoys. She absolutely loves kids and one of her greatest joys is investing into the lives of our future by dedicating her time and energy into Triumph Youth Sports which is a non-profit organization that she and her husband, Howard, founded.
Shyra is a member of DFW AMA and participates in the production of the Monthly Executive Luncheons in her role as Director of Event Experience. She and her husband have 2 sons, ages 16 and 12 and they reside in the Dallas-Fort Worth area.
August 2018 Volunteer of the Month – Kim Geer
Kim’s 20+ years’ of business experience includes both operations and marketing roles with national and global teams in startups to Fortune 100 organizations. Her experience has offered her roles in medical, telecom, criminal justice, fantasy sports, manufacturing, software, information systems, computers, K-12 and higher education.
Her passion is business development with a marketing focus on lead generation; strategy and tactics utilizing integrated campaigns across all channels. Kim enjoys working with the analytics, metrics, KPIs and staying on top of the ROI.
Kim has recently returned home to Texas and after relocating to the DFW area, she quickly joined AMA DFW and began volunteering with the Special Interest Groups (SIGs). With her strong background in marketing she has welcomed the responsibility of serving as the Director of Marketing for SIGs.
Kim received her MBA from the University of Colorado. In her free time, Kim enjoys reading, anything outdoors and spending time with family and friends.
July 2018 Volunteer of the Month – Carol Faldet
Carol Faldet is the Chief Opportunity Officer at JPS Graphics and after 33 years in this role she may have ink in her blood! Carol is known for adding a personal touch working closely with marketing and training organizations with unique needs. JPS Graphics prints marketing collateral, training manuals and short run books. JPS also provides promotional items along with wide format graphics, POP, pop-up banners and event signage for many major DFW corporate clients.
Carol has a passion for print – always looking for new opportunities to help clients select the best JPS solutions to manage their print production costs, control their inventory levels and provide websites to fulfill orders on a local and nationwide basis.
She is a native Texan, graduating from Texas Tech University with a BA in Advertising. Carol is a returning AMA member having earlier served 4 years on the Board as the EVP of Colligate Relations. She is passionate about volunteering and networking. Outside of work, Carol loves gardening and spending time with friends and family, especially her new granddaughter.
2017 – 2018 Volunteer of the Year – Lea Worth
Lea’s has 20+ years of experience in business education and conference content and program development. As the New Program Developer for SMU CAPE, she researches, develops and launches market and employer driven programs most of which are taught by business practitioner leaders. A significant amount of this job requires her to collaborate with and work closely with subject matter experts and thought leaders in a variety of relevant fields.
Her expertise and passion is in content, topic identification, program development and packaging. She finds the most rewarding aspects of working in this field to be the positive impact on people’s lives and careers through innovative, practical, high quality curriculum, conferences and content. Lea is always looking for employer driven topics and curriculum ideas for new classes and courses and welcomes a chat with anyone who has any proposals.
Lea grew up in Australia where she obtained a B.Ec and BA (Asian Studies). She was transferred to the USA in 1998 with work, later obtaining a MSc in Management & Administration from UTD.
June 2018 Volunteer of the Month – Meagan Thompson
Meagan Thompson is the Marketing Associate at Improving, a software development consultancy firm based in Plano. She handles the social media for five of Improving’s offices and is skilled in design, communications and event planning.
She joined the DFW AMA at the end of 2017 and has been assisting the chapter with graphic design and social media.
Meagan graduated from Baylor University with her Bachelor’s degree in Public Relations and a minor in Marketing. In her free time, she enjoys photography and going to the park with her dog, Kaiser.
May 2018 Volunteer of the Month – Audrey Jensen
April 2018 Volunteer of the Month – Erick Sigmond
Erick Sigmond is Brand Manager and Digital Strategist at Simple Media, a boutique advertising agency and creative studio. (2017 – Present)
Previously, Erick Sigmond served as the Global Head of Paid Social & Display advertising and the North American Head of Paid Search for Regus, a multi-billion dollar serviced office provider with more than 3,000 locations worldwide where his marketing efforts delivered channel ROI’s of up to 4.0. (2015 – 2017)
Additionally, Erick has held positions in operations management (Quest Events, 2011 – 2015) and holds a BBA in Marketing from the University of Texas at Arlington.
In his free time Erick likes to try new vegan recipes, watch films with his fiancé and spend time outdoors with their two french bulldogs.
March 2018 Volunteer of the Month – Susannah West
Susannah West is a Strategic Account Marketing Manager with the professional services firm Grant Thornton, where she uses account-based marketing strategies and campaigns to mobilize account teams to develop relationships and engage clients, resulting in revenue growth. After joining the AMA Dallas chapter two years ago, she has been volunteering with the membership committee, helping with member retention. She appreciates the AMA because of the quality speakers and the opportunity to share best practices through networking with other marketers. Outside of AMA, Susannah is a fan of cooking, playing soccer and practicing yoga.
February 2018 Volunteer of the Month – Belinda Southgate
Belinda Southgate is Director of US Marketing & Sales at Explore Horizons Inc. Explore Horizons is an education start-up in the early stages of its US launch. Her role involves everything from high level strategic planning to on the ground delivery and implementation. Areas of responsibility include; market research, brand management, design, public relations, traditional advertising, agency management, customer experience, digital marketing, content creation, social media, customer acquisition and training delivery.
Prior to this Belinda managed the marketing of the Award-winning and number 1 provider of children’s education in the UK, Explore Learning.
Belinda grew up in England and moved to Dallas from London 4 years ago. She brings 11 years of marketing experience and a passion for developing people.
January 2018 Volunteer of the Month – Mark Mietus
Mark is the National Sales Manager for SurveyLocal, a small marketing technology startup that focuses on capturing positive reviews on third party sites while intercepting negative feedback. While in his tenure they have grown significantly and have recently been acquired by a technology company out of American Fork, UT. At the AMA he is the Director of Recruiting and loves working with the team to bring the benefits of the AMA to business professionals in the area.
December 2017 Volunteer of the Month – Yumna Moazzam
Yumna Moazzam is a Product Marketing and Sales Analyst at Trinity Consultants since 2013. She leads the development and execution of marketing plans that support the BREEZE business line which provides modeling software for environmental, hazard and safety professionals. Her role requires her to wear multiple hats from creating marketing collateral to developing strategies to support new business growth opportunities. She graduated from the University of Texas at Dallas with a dual degree in Global Business and Marketing. She loves hiking, biking and enjoys any outdoor activity you can imagine. She is currently training to run a 10k and her goal is to run a half-marathon next year.
She has been a member of the AMA for four years and was a member of the UTD collegiate group before that. She participated in the DFW AMA Mentor/Protégé Program for the last three years and appreciates meeting and networking with the talented marketing professionals in the DFW area.
November 2017 Volunteer of the the Month – John Connors
John Connors is the Founder and President of Campaign Now, a direct marketing firm for political and issue advocacy organizations. John graduated from Marquette University in Wisconsin with degrees in finance and political science. Shortly after graduating he helped launch and grow a nonprofit into a multi million dollar national organization within a few short years. The company began with a large focus on telemarketing and consulting, but quickly grew to offer a wide variety of services. The services are mostly focused on rapid deployment and maximum impact, whether that goal is raising awareness or increasing donations. In his free time, John enjoys being involved in the community through his volunteer efforts with AMA DFW as the membership’s Director of Data & Technology, playing tennis, and spending time with his family in Dallas.
October 2017 Volunteer of the Month – Becky Young
Becky has been a member of the DFW AMA for 5 years and during that time, served on the Marketer of the Year committee for 2 years, co-chaired Marketer of the Year for 2 years became President-elect and then President 2015-2016.
When not serving as Immediate Past-President of the DFW AMA Chapter, she is on the board of the Dream Fund and has worked at SCA Promotions in Dallas for 13 years as a Senior Account Manager. Becky’s responsibilities include communicating with clients across the country educating them on marketing promotions that include prize coverage to help gain a better response rate to their contest/sweepstakes.
Prior to SCA, Becky worked in broadcast sales with many of the major broadcast groups holding positions as Sales Manager, Regional Sales Manager, and New Business Development Manager while earning distinguished award for “Sales Achiever and Top Performer”. During her career, she developed a regional marketing campaign called “Women’s Wellness Breast Cancer Awareness” that ran for 3 years in Houston, Austin, Dallas and Fort Worth. Becky also coordinated a Sampling Program from city to city across Texas at major festivals for Ben & Jerry’s ice cream and was show producer for a trade show called “Big Boy Toy Show”.
Becky also served on the board of TSEA (Trade Show Exhibitor Association) and when not hard at work, she enjoys gardening, traveling, and spending time with her daughter, husband and friends. Becky appreciates hard work, honesty and integrity when dealing with others.
Becky holds a BA in Liberal Arts from Hendrix College in Conway, Arkansas.
September 2017 Volunteer of the Month – Del Mixon
Delano (Del) Mixon is an Assistant Account Executive for Pierpont Communications, a public relations, marketing, and public affairs agency headquartered in Houston, Texas. Hesupports a number of clients in the energy, health care, legal, and technology industries. Previously he worked on Capitol Hill for the House Committee on Science Space and Technology and Representative Ken Calvert (CA-42). Del is a graduate from the University of Mississippi and holds a Bachelor of Arts in History with a minor in Journalism.
August 2017 Volunteer of the Month – Troy Minaldi
Troy has spent that last 25 years developing marketing and advertising programs for a variety of companies in the DFW area. Most recently, he served as Senior Director of Brand and Marketing Communications for Rent-A-Center. There he was responsible for the strategic integrated promotional planning for the company and stewarding the $90MM advertising budget across all channels including national broadcast, FSI, direct mail, digital, social, and in-store and sales support.
Prior to his 8 years with Rent-A-Center, Troy spent time with several multi-unit retail and franchise companies including Brook Mays Music Group, Schlotzsky’s Deli, Palm Beach Tan, and Snelling Personnel Services managing the national marketing efforts and developing programs that could be implemented easily at the local level while remaining true to brand standards.
His career started in a very traditional sales role with The Ralston Purina Company but he quickly moved into true marketing with The Walt Disney Company working for the Disney Channel in the early 90s.
Troy, his wife Joan, and daughter Kendall live in Frisco, TX where they also co-own a scrapbook retreat called The Sisters’ Hideaway.
When not dreaming up new marketing programs, Troy plays in a classic rock cover band called Group Therapy and is an avid guitar player, collector and builder.
July 2017 Volunteer of the Month – Monica Nicholas
Monica is a results-driven marketing communications professional who has worked in a host of industries including real estate, automotive, architecture, technology and non-profit. She strives for excellence in all she does and is thankful that she is able to do what she loves every day. She currently works as a Marketing Manager for the American Heart Association, and is dedicated to providing quality professional education to aid in the mission of leading healthier lives, free of cardiovascular disease and stroke. Outside of her work, Monica enjoys time with her husband and their 2-year old son.
2016 – 2017 Volunteer of the Year – Nicholas Benoit