Executive Luncheon: 3 Key Priorities for 2023 Marketing Strategies

3 KEY PRIORITIES FOR YOUR 2023 MARKETING STRATEGY

Need to take another peek at your 2023 marketing strategy? Bring your questions and join us for a knowledge packed panel discussion as we dive into 3 key priorities – customer experience, social media, and competitive and consumer insights. Gain valuable insight as DFW area marketing leaders from various industries share strategic wins, lessons learned, and impactful tactics used to achieve success on their diverse marketing initiatives.

Key learning objectives:

• Understanding the value of a marketing strategy
• Considerations for preparing the marketing strategy
• Helpful tactics to leverage key priorities
• What a successful marketing strategy looks like

Who should attend?

This event is open to members and non members, and covers a wide spectrum of businesses, organizations, and marketing and industry professionals. If you seek to strengthen your knowledge on defining or adjusting your marketing strategy, and capitalizing on key priorities, then this will be a rewarding event for you.

Audience take-a-ways:

• A greater understanding and appreciation for the marketing strategy
• Networking opportunity with marketing and industry professional

Up to $5 of every ticket sale goes towards AMA DFW collegiate scholarships.

Get your tickets

Panelists

Abhi Vyas, Head – Digital Engagement & Strategy, Verizon Wireless

Abhi is a digital marketing expert with a proven track record of driving results and delivering innovation in the mobile marketing arena. His expertise is based on more than a decade of experience across all online marketing channels. He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.

At Verizon Wireless, Abhi is managing Digital Marketing, Personalization, and Lead Generation to drive top, middle & lower funnel programs by using innovative web media intelligence, analytics, customer experience, behavioral targeting & marketing technologies to execute disruptive marketing strategies. Abhi also works as an adjunct instructor of Mobile Marketing – Tools, Tactics and Strategies at SMU. He is a co-organizer along with SMU CAPE of a Meetup group on Mobile Marketing & Strategy in Dallas.

He frequently speaks about the disruptive mobile technologies and how brands can use it to drive engagement and improve customer satisfaction. Abhi has several years of marketing and management experience at DexYP (former Dex Media) and Metromedia in various senior marketing management & leadership positions

Fanny Dunagan, Co-Founder & Video Strategist, PathLynks, LLC

Fanny is the Co-Founder and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in content strategies and plans, as well as video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values.

Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp), as well as the Republic of Singapore Navy.

Fanny paused her corporate career to be a stay-at-home mom of two and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing.

Fanny has spoken about branding, videos and live streaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She’s also been a keynote speaker at State of Search Conference and Video Marketing World Conference.

Moderator

Angela Neal, MBA, MS, President Emeritus, AMA DFW, and Founder, Just The Heart, LLC

Angela is a genuine servant leader having served on Advisory Councils and Boards leading up to joining the AMA DFW Board of Directors October 2016 as EVP, SIGs (Special Interest Groups), and served as President February 2020 – December 2022. While serving as President, Angela maintained a strong focus on membership, community, and programming. She developed a Community Engagement Initiative to help small to medium businesses and small non-profits in the DFW area impacted by the COVID-19 pandemic. Angela is also the founder of Just The Heart, LLC, a creative designs and service company attentively delivering focused strategies and results for brands serious about their image and results.

Angela’s track record as a forward-thinking, creative, marketing, and analytically competent leader spans multiple verticals ranging from aerospace to telecommunications, healthcare to insurance, automotive, sports, nonprofit, and more. Some of her successes include creating trajectories with 100% accuracy as part of Ascent Flight Design and Dynamics for NASA Shuttle Missions, recognition as a Spotlight Business of the Super Bowl XLV Emerging Business Program, and 2018 Marketer of the Year for work submitted in the insurance category.

Angela enjoys teaching Web Analytics, Web Design, and Information Systems as an adjunct instructor at UTD, mentoring and encouraging others, and opportunities to speak to groups on various industry topics, lessons learned, and helpful strategies towards achieving goals. She holds a BS Mathematics from Spelman College, MS Mathematics from Tennessee Technological University, Executive MBA from UTD, and a BFA Graphic Design from The Art Institute of Dallas.

Walk-ins and at-the-door tickets are limited, and available on a first-come, first-serve basis, based on availability. At The Door prices are $45 for members and $55 for non-members. Credit or debit card accepted at the door.

For more information on this event, please contact info@amadfw.com.

AMA DFW Members: To receive your DISCOUNTED member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

Masks are recommended.