Our Chapter is honored and excited to have Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, on the AMA DFW Board of Directors leading the charge for the 2023 Marketer of the Year Awards program. In this role, she’s bringing enormous energy, vision, and creativity to take our premier awards program Read More…
AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence Pedro Lerma to receive Lifetime Achievement Award at June 29th Awards Gala event The American Marketing Association Dallas/Fort Worth (AMA DFW) Chapter today announces the launch of its annual Marketer of the Year Awards program. Submissions are now open in Read More…
Marketers have just a split moment to capture an audience’s attention, which is why short-form video has become an important component of the marketing mix. Panelists Natalie Draeger, Christina Miralla, and moderator Tim Welsh recently double-clicked on this topic (among others) during our February Executive Luncheon. In case you missed the event, here are some Read More…
That feeling is in the air, so we just can’t help ourselves—we want to shout all the things we love about AMA DFW and our community from the rooftops! 1. Amazing events and engaging networking opportunities Have you been to one of our recent networking events? If not, you’re missing out, so check our calendar Read More…
In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year. Let us know your Read More…
Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways! Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…
DFW is getting a Meow Wolf. Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Another installation is planned for Read More…
Awards season is back! The AMA DFW Chapter is incredibly excited to share that the AMA DFW Marketer of the Year Awards call for submissions is open until April 8, 2022. Winners will then be crowned at the Marketer of the Year Awards Gala on May 12, 2022, at Vouv in Dallas. That’s right, we’re Read More…
As marketers, we often intuitively know what improvements need to happen to get better results on our website. We know that if messaging is unclear, if navigation is confusing, if our visitors are getting lost, or if we are losing out on key opportunities to convert. We know we need mobile-responsive design because more and Read More…
Marketing and advertising talent is in demand. Here’s how to maximize your short-term opportunities without sabotaging your long-term career growth, from the career experts at Freeman+Leonard. BY ANDREA TIPTON & RACHEL RUNNELS, FREEMAN+LEONARD By all accounts (including ours), it’s a great time to be a marketer. An even better time, perhaps, to be a marketer Read More…
Last week AMA DFW joined forces with AMA Boston for a Twitter Spaces marketing chat that engaged marketers from across the globe. All the speakers agreed that the audio format provides a welcome way to connect more personally than retweets and replies, especially as we all emerge from the pandemic hungry for human contact. It’s Read More…
