AMA DFW Board of Directors,
2021 – 2022
You’re in the right place with AMA DFW.
Angela Neal – President
Angela is a returning Board member having served as President-Elect (2019-2020) and EVP of Special Interest Groups (SIGs) – 2016-2019. She is a servant leader with a wealth of management experience and has supported fortune 500 companies and start-ups establish or improve their e-commerce and marketing strategies. In addition to leading AMA DFW, Angela is the founder of Just The Heart, LLC, a creative designs and services company attentively delivering custom and motion graphics, marketing support, and insights for brands serious about their image.
Angela’s track record as a forward-thinking, creative, and analytically competent leader spans multiple verticals ranging from aerospace to telecommunications, healthcare to insurance, automotive, sports, and more. Some of her successes include creating trajectories with 100% accuracy as part of Ascent Flight Design and Dynamics for NASA Shuttle Missions, recognition as a Spotlight Business of the Super Bowl XLV Emerging Business Program, and 2018 Marketer of the Year for work submitted in the insurance category.
In addition to Angela’s dedication to AMA DFW, she enjoys mentoring and encouraging others, and opportunities to speak to groups on lessons learned and helpful strategies towards achieving goals.
Angela holds a BS Mathematics from Spelman College, MS Mathematics from Tennessee Technological University, Executive MBA from UTD, and BFA Graphic Design from The Art Institute of Dallas. She enjoys spending most of her free time with family, traveling, championing an insanity work-out, or maintaining postures in Bikram Yoga.
Brad B. McCormick – President Emeritus
Brad B. McCormick is a Principal at 10 Louder, a Dallas-based Digital Marketing Strategy Consultancy. Brad also teaches Digital Marketing Strategy and B2B Digital Marketing at SMU’s Global & Online Program.
Brad has two decades of agency experience in helping B2C & B2B companies create brand equity in the digital world. A native Texan, Brad spent the majority of his agency career in New York City. He has held titles as Senior Digital Producer, Senior Digital Strategist, Global Digital Director, and Chief Strategy Officer.
Brad works with a long list of clients spanning a broad range of industries, with strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), health care (Johnson & Johnson, Novartis, Epocrates), government (US Dept. of Homeland Security, Council on Foreign Relations), Food (McDonald’s, Perdue, Keebler) and nonprofit (Smokey Bear, Girl Scouts) sectors.
His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show.
Brad holds a BS in Creative Advertising and a BA in American Studies/Liberal Arts from the University of Texas at Austin. Brad is also a Certified ScrumMaster® in agile project management.
Shernay Wormley – EVP Volunteers
Shernay Wormley is a creative-driven, results-oriented marketing leader with more than a decade of design, and marketing experience in education, non-profit, and community, and student engagement. Her love for technology, research, problem-solving, and working with various target audiences has allowed her to enhance campaigns, programs, and services in the community for three of Texas’s leading organizations — Baylor Scott & White Health, Southern Methodist University (SMU), and the Dallas College.
She is currently a Marketing and Public Relations Consultant for Baylor Scott & White Health. She leads multiple marketing support solutions and digital engagement strategies that strengthen brand awareness for community-based services. Shernay also has taught on various levels as an adjunct professor for marketing, computer applications, and Adobe Indesign courses for the Dallas College.
She enjoys volunteering in the community and started with AMA DFW as a volunteer for SIG (Small Interest Groups). In her spare time, she loves being active with local organizations, (North Texas Food Bank, Special Olympics, United Way of Metropolitan Dallas, TangoTab, etc.), attending social events, trying new recipes, spending time with her family and friends, traveling, and serving in different ministries at her church. As a leader, she is passionate about inspiring and empowering others to follow their dreams and discover their true potential.
Shernay holds an AAS in Graphic Design and a BS in Advertising Design from The Art Institute of Dallas. She has also obtained an MS in Marketing from Texas A&M University-Commerce and a certification in Digital Marketing from Southern Methodist University.
Melissa Chadwick – EVP of Communications
Melissa Chadwick is a senior vice president at Merritt Group, an integrated strategic communications firm. After spending years in the company’s Washington, D.C. and San Francisco offices, Melissa landed in-between to call DFW home.
As Merritt Group’s head of Content Services, Melissa has spent nearly two decades helping B2B tech clients become amazing storytellers. She’s worked with both fast-growth startups and leading brands like Microsoft, Samsung and Verizon to show how technology can address some of the world’s most pressing and complex challenges.
Prior to Merritt Group Melissa worked on the Marketing PR team at Nextel Communications (now T-Mobile by way of Sprint) supporting product, industry, influencer and NASCAR sponsorship outreach.
Melissa is also a Health Tech Forum committee member for Tech Titans, the technology association for North Texas. Her speaker programming volunteer work helps the organization bring visibility to innovations in the areas of opioid addiction, vaccine development and more.
Dr. Julie Haworth – EVP Collegiate Relations & Mentor Protégé
Julie has a background in corporate marketing, teaching and program administration. In the corporate setting, she has worked in marketing for companies including Procter and Gamble, Maybelline and the Mary Kay Corporation. From a teaching standpoint, she has taught on a part-time or full-time basis for University of Texas at Arlington and since 2001 for University of Texas at Dallas. While at UT Dallas, she introduced and has run the Bachelor of Science in Marketing degree since 2010 serving roughly 500 marketing students as the program director and AMA Faculty Adviser. Her degrees include a BFA in Journalism-PR from Southern Methodist University, MBA-Marketing from University of Texas at Austin and a PhD in Public Affairs from UT Dallas. Her research focuses on water conservation behavior. Her family includes Bryan Haworth, husband, and grown children Cori, Callie and Luke. She loves tennis and hiking.
Louis A. Bergmann III – Treasurer
With more than 25 years of financial and management experience, Louis assists in the oversight of the financial operations of Moroch Partners. Louis’s responsibilities include management of the Financial Services team.
Louis’ day-to-day responsibilities include; strategic planning, forecasting; budget management; financial statement presentation; treasury and asset management; policy development; IRS and GAAP compliance.
Louis’s prior experience includes financial roles with R&R Partners, Warren, Averett, Kimbrough & Marino, AON Consulting, Invesco Financial Services Group and Municipal Funding of Illinois.
He is a member of the Financial Management team for Moroch; Served two terms (4 years) as the Accounting Leader SIG (Special Interest Group) for the Advantage Advisory Council and served two terms (4 years) as the Agency Recruitment SIG for the Advantage Advisory Council. Served 4 years as an Advisory Board Member for CSI (Corporate Spending Innovations).
Karen Conway-Gelfand – Board Secretary
With 25+ years in corporate, agency and consulting roles, Karen has successfully leveraged her marketing and communications experience for companies and brands in a variety of industries.
Karen currently serves as a marketing consultant for AETolls, a toll industry startup, where she leads the D-FW marketing and communications activities for tapNpay, a FinTech SaaS toll payment solution. Before AETolls, Karen was tapped by Madrid, Spain-based Cintra as marketing director for its Dallas and Tarrant County transportation infrastructure projects. In addition to developing and implementing all marketing strategies, branding initiatives, digital assets, ad campaigns, creative and more for the LBJ TEXpress Lanes and NTE TEXpress Lanes, Karen also drove the branding and marketing for the I-77 Express lanes in Charlotte, N.C.
Prior to Cintra, Karen spent 20 years in assorted field, regional and corporate retail real estate marketing positions including planning and implementing go-to-market marketing and PR strategies for a dozen large shopping and entertainment centers under construction in the U.S., Spain and Canada.
Karen is a longtime member of the American Marketing Association and has served on the boards of several nonprofits. She and her husband Jeff live in Dallas with two spoiled Belgian Malinois. During her downtime Karen fuels her food obsession by cooking (and dining out), spice hunting, herb gardening and expanding her collection of several hundred cookbooks.
Trinidad Aguirre, MBA – EVP Analytics and Insights
Trinidad is a United States Navy veteran with more than 23 years of leadership and management experience. He has worked with several global senior leadership teams, from SMB to Fortune 500 corporations, to help bring the “art of possible” to life with strategic thinking, analytics, insights, and operational excellence.
Trinidad’s servant leadership approach has had a successful legacy of building, mentoring and enabling teams to embrace data-driven strategies, innovate to build digital marketing solutions and optimize performance to meet or exceed the business objective.
Trinidad’s diverse industry experience utilized both B2B and B2C marketing disciplines. His work experience ranges from Fortune 150 corporations like CBRE and Verizon to agency/start-up companies.
He currently mentor’s military veterans as they transition from active duty to civilian, serves on the Dallas AMA executive board and was a former board member to the Irving Hispanic Chamber of Commerce.
Trinidad spends most of his free time with his family spending his weekends supporting his son’s baseball team, taking the family camping, selling girl scout cookies or doing some serious grilling with a frosty beverage.
Sunny Yarrish – EVP Community Engagement Initiative
Sunny Yarrish brings a rich set of experiences and successes in sales, business development and marketing to the AMA DFW Board of Directors. After growing up in China and receiving her BBA in International Business from Guangdong University of Foreign Studies, one of the prestigious universities in China that specializes in International Studies, she launched her career at Dell Inc. where she rose from a sales representative to an award-winning sales manager.
In 2008, Sunny moved to the U.S. to pursue an MBA from Texas Christian University after which she went to work for Essilor (now EssilorLuxottica), the $19B global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. At Essilor, Sunny delivered innovative Marketing initiatives across product categories and channels. Her creative thinking and commitment to excellence helped drive Essilor’s strong growth while shaping her team-centered approach to achieving results.
She is currently Director of Marketing for Myriad Genetics, a leading genetic testing and precision medicine company dedicated to advancing health and well-being for all.
Outside the workplace, Sunny has a busy family life with husband Jim, daughter Ellie (6) and son Hoot (4). In addition to her family, she finds community in her church life group and with a pack of distance runners training for the next race.
Interested in joining the AMA DFW Board of Directors? Reach out to email@example.com to hear more about our open positions and how to apply today!