Asha Shamdasani serves as Director of Digital Customer Growth at AT&T, where she leads initiatives focused on customer acquisition, digital transformation, and revenue growth. With more than 17 years of experience spanning wireless, IoT, public sector, and enterprise technology, she has built a reputation for driving strategic growth through operational excellence, commercialization, and cross-functional leadership. Throughout her career, Asha has led large-scale growth initiatives that expanded multimillion-dollar portfolios, accelerated customer acquisition, and transformed go-to-market execution. Her accomplishments include scaling a business portfolio from $15 million to $100 million, delivering more than 50,000 incremental customer additions across enterprise segments, and developing sales strategy methodologies adopted by teams nationwide. She has also led the design and launch of innovative targeting programs and growth strategies that strengthened customer engagement and market penetration. Known for her structured, collaborative, and results-oriented leadership style, Asha is passionate about building high-performing teams and creating scalable systems that deliver sustainable business impact. She currently focuses on advancing digital customer experiences and driving growth through data-driven strategy, commercialization, and organizational alignment. Outside of her professional responsibilities, Asha is committed to leadership development, mentorship, and building strong networks that support the advancement of women in business and technology.