AMA DFW Board of Directors,

2019 – 2020


“If you’re not having fun, you’re doing something wrong.” – Groucho Max



Angela Neal – President

Angela Neal is a returning Board Member and immediate past EVP of Special Interest Groups (SIGs). She is the founder of Just The Heart, LLC, a creative designs and services company providing personalized strategies and solutions for graphic design, analytics & insights, motion graphics & video, web design, and PR & marketing support services.

Adept at uniting technical challenges and creative vision to produce client engaging results, Angela has supported fortune 500 companies and start-ups in establishing and improving on customer, site, and campaign digital initiatives. Angela touts a wealth of experience and leadership spanning multiple verticals ranging from aerospace to telecommunications, healthcare to insurance, automotive, sports, and more. She is a forward-thinking, creative, and analytically competent leader. Her proven track record includes having created trajectories with 100% accuracy as part of Ascent Flight Design and Dynamics for NASA Shuttle Missions and working onsite during launches.

Angela and her team at Just The Heart were awarded 2018 Marketer of the Year for work submitted in the Insurance Category, and were a Spotlight Business of the Super Bowl XLV Emerging Business Program. The company was also awarded a contract with the NFL for the Super Bowl XLV Business Leadership Forum.

Angela holds a BS Mathematics from Spelman College, MS Mathematics from Tennessee Technological University, Executive MBA from UTD, and BFA Graphic Design from The Art Institute of Dallas.



Brad B. McCormick – President Emeritus

Brad B. McCormick is a Principal at 10 Louder, a Dallas-based Digital Marketing Strategy Consultancy.  Brad also teaches Digital Marketing Strategy and B2B Digital Marketing at SMU’s Global & Online Program.

Brad has two decades of agency experience in helping B2C & B2B companies create brand equity in the digital world. A native Texan, Brad spent the majority of his agency career in New York City. He has held titles as Senior Digital Producer, Senior Digital Strategist, Global Digital Director, and Chief Strategy Officer.

Brad works with a long list of clients spanning a broad range of industries, with strategic digital experience in the CPG (Gillette, Kellogg, LEGO), technology (Cisco, HP, XEROX PARC), health care (Johnson & Johnson, Novartis,Epocrates), government (US Dept. of Homeland Security, Council on Foreign Relations), Food (McDonald’s, Perdue, Keebler) and nonprofit (Smokey Bear, Girl Scouts) sectors.

His team’s work has been recognized by Communication Arts, the Webby Awards, SXSWi and the One Show.

Brad holds a BS in Creative Advertising and a BA in American Studies/Liberal Arts from the University of Texas at Austin. Brad is also a Certified ScrumMaster® in agile project management.



Steve Krakosky – EVP Membership

Steve is an accomplished sales and marketing professional with 20+ years of experience focused on providing print & marketing solutions in primary decoration, commercial print, promotional products and branded apparel. He has successfully spent his career building relationships with some of the most trusted brands focusing on enhancing brand identity, increasing productivity, and driving sales. He has been efficiently selling and producing high quality products as well as delivering exceptional service while at the same time exceeding customer expectations for the length of his career.

Steve serves as Senior Account Executive at Accelerate Print Group, a Plano, TX based company that focuses on helping marketing professionals execute their brand strategy through Traditional Marketing channels such as commercial & large format print, packaging, branded apparel and promotional products.



Bailey Snavely – EVP Volunteers

Bailey serves as the International Marketing and Public Relations Specialist at DFW International Airport, the fourth busiest Global Super Hub in the world and home to the world’s largest airline. She utilizes her international experience by leading in-country teams to grow passenger seats through Demand Marketing strategies. In addition to her named role at DFW Airport, she is the trainer for all 2,000 DFW employees for branded design and presentations.

Prior to DFW Airport, she worked in Doha, Qatar with project teams on FIFA World Cup Stadium construction consulting proposals, honing in strategies and training project teams.

Bailey earned her bachelor’s degree in Business Marketing at Texas A&M University where she was an Ambassador for Mays Business School as a MB Zale Scholar. In 2018 she became a Certified Graphic Designer through the Southern Methodist University CAPE Program and continues to develop in her career through professional education.

She is known to “Engage and Inspire” which makes her a textbook fit her role within AMA as EVP of Volunteers.




David Slatter – EVP of Insights & Strategy; Marketer of the Year Chairperson

David Slatter serves as EVP for Insights and Strategy for the 2017-2018 Board of Directors for the AMA DFW Chapter.

David is a +30-year marketing veteran and has held a variety of senior management positions in Europe and the U.S. in strategic marketing, communications and market research. Since 2010, as president of ExperiPro, David has leveraged his many years of client-side experience to help companies solve their most complex business challenges by uncovering and harnessing customer insights to create a competitive advantage. Prior to ExperiPro, David was the global Market Research Manager for Texas Instruments, where he was responsible for all aspects of primary research in the Europe, Asia and U.S. markets.

David has worked with dozens of companies and business leaders to create and execute powerful marketing strategies, go-to-market programs and product launch initiatives. His passion is to help his clients become their customers first choice.



Amy Bonanno – EVP of Communications

Amy is a returning board member serving as the EVP of Communications.

Amy is a client-driven professional with over 12 years of experience in sales, account management, online marketing, and business management.  Her experience spans the industries within retail, technology, telecommunications, vitamins/wellness, restaurants, manufacturing and healthcare. Amy has successfully proven results in developing marketing strategies that build brand awareness and increase market share.  Her invaluable ability to build & lead professional teams to success contributes to her unparalleled efforts to champion results for her clients.

She is known for her creative insights and innovation as well as her ability to communicate and build strong relationships. She has found her calling in developing highly collaborative and impactful teams.

When she is not managing and team building she is a wife and mother of 2 sweet boys. She loves doing yoga, cooking and reading mystery novels.



Troy Minaldi – Dallas Executive Luncheons

Troy has spent the last 25 years developing marketing and advertising programs for a variety of companies in the DFW area.  He recently joined GPO as Account Director. He served as Senior Director of Brand and Marketing Communications for Rent-A-Center.  There he was responsible for the strategic integrated promotional planning for the company and stewarding the $90MM advertising budget across all channels including national broadcast, FSI, direct mail, digital, social, and in-store and sales support.

Prior to his 8 years with Rent-A-Center, Troy spent time with several multi-unit retail and franchise companies including Brook Mays Music Group, Schlotzsky’s Deli, Palm Beach Tan, and Snelling Personnel Services managing the national marketing efforts and developing programs that could be implemented easily at the local level while remaining true to brand standards.

His career started in a very traditional sales role with The Ralston Purina Company but he quickly moved into true marketing with The Walt Disney Company working for the Disney Channel in the early 90’s.

Troy, his wife Joan, and daughter Kendall live in Frisco, TX where they also co-own a scrapbook retreat called The Sisters’ Hideaway.

When not dreaming up new marketing programs, Troy plays in a classic rock cover band called Group Therapy and is an avid guitar player, collector and builder.



Dr. Julie Haworth – EVP Collegiate Relations

Julie has a background in corporate marketing, teaching and program administration.  In the corporate setting, she has worked in marketing for companies including Procter and Gamble, Maybelline and the Mary Kay Corporation. From a teaching standpoint, she has taught in a part-time or full-time basis for University of Texas at Arlington and since 2001 for University of Texas at Dallas.  While at UT Dallas, she introduced and has run the Bachelor of Science in Marketing degree since 2010 serving roughly 500 marketing students as the program director and AMA Faculty Adviser.  Her degrees include a BFA in Journalism-PR from Southern Methodist University, MBA-Marketing from University of Texas at Austin and a PhD in Public Affairs from UT Dallas. Her research focuses on water conservation behavior.  Her family includes Bryan Haworth, husband, and grown children Cori, Callie and Luke.  She loves tennis and hiking.



Tom Dennis – President Emeritus

He is the immediate past President of the chapter. In 2010 he helped transform the organization into one of the top chapters in the country and in 2012 he was recognized as the American Marketing Association’s “National Volunteer of the Year.”

He is VP of Brand Strategy at ExperiPro, a marketing insights and brand strategy firm. For 30 years, he has combined his passion for both marketing and sales to help companies craft their story, strengthen their culture, and engage with their target market. Active on social media, with a background in software, fine paper and printing, Tom brings a unique skill set to every client engagement.

Tom is an instructor at SMU where he teaches a class on Digital Branding and Engagement. He has served on the board of the West Dallas Chamber of Commerce and the Dallas Society of Visual Communications. In 2010, Tom co-found 1st Tuesday Connections, a Texas not-for-profit dedicated to providing educational programing for North Texas entrepreneurs. In 2014, the group became a part of the North Dallas Chamber of Commerce where he continues to serve on the guiding committee.

Saving the world one brand at a time, Tom is a frequent speaker on the importance of branding and company culture.

In his spare time, he is an avid roller coaster enthusiast and a collector of Chuck Taylor High-Tops.



Yumna Moazzam – Director of Special Interest Groups

Yumna Moazzam is a Marketing Communications Specialist at Trinity Consultants. She leads the development and execution of marketing plans including planning/organization, content planning and strategy, social media and SEO planning, account-based marketing and organic growth marketing strategies. Her role requires her to wear multiple hats from creating marketing collateral to developing strategies to support new business growth opportunities. She graduated from the University of Texas at Dallas with a dual degree in Global Business and Marketing. She loves camping, hiking, biking and enjoys any outdoor activity you can imagine. She is currently training to run a 10k and her goal is to run a half-marathon next year.

She has been an active member of the AMA since 2013 and was a member of the UTD AMA collegiate group before that. She has volunteered for the Special Interest Group and the DFW AMA Mentor/Protégé Program. She appreciates meeting and the networking with the talented marketing professionals in the DFW area.



Louis A. Bergmann III – Controller, Moroch Partners, Inc.

With more than 25 years of financial and management experience, Louis assists in the oversight of the financial operations of Moroch Partners. Louis’s responsibilities include management of the Financial Services team.

Louis’ day-to-day responsibilities include; strategic planning, forecasting; budget management; financial statement presentation; treasury and asset management; policy development; IRS and GAAP compliance.

Louis’s prior experience includes financial roles with R&R Partners, Warren, Averett, Kimbrough & Marino, AON Consulting, Invesco Financial Services Group and Municipal Funding of Illinois.

He is a member of Financial Management team for Moroch; Served two terms (4 years) as the Accounting Leader SIG (Special Interest Group) for the Advantage Advisory Council and served two terms (4 years) as the Agency Recruitment SIG for the Advantage Advisory Council. Served 4 years as an Advisory Board Member for CSI (Corporate Spending Innovations).



Karen Conway-Gelfand – AMA DFW Board Secretary (February 2020)

With 25+ years in corporate, agency and consulting roles, Karen has successfully leveraged her marketing and communications experience for companies and brands in a variety of industries.

Karen currently serves as a marketing consultant for AETolls, a toll industry startup, where she leads the D-FW marketing and communications activities for tapNpay, a FinTech SaaS toll payment solution. Before AETolls, Karen was tapped by Madrid, Spain-based Cintra as marketing director for its Dallas and Tarrant County transportation infrastructure projects. In addition to developing and implementing all marketing strategies, branding initiatives, digital assets, ad campaigns, creative and more for the LBJ TEXpress Lanes and NTE TEXpress Lanes, Karen also drove the branding and marketing for the I-77 Express lanes in Charlotte, N.C.

Prior to Cintra, Karen spent 20 years in assorted field, regional and corporate retail real estate marketing positions including planning and implementing go-to-market marketing and PR strategies for a dozen large shopping and entertainment centers under construction in the U.S., Spain and Canada.

Karen is a longtime member of the American Marketing Association and has served on the boards of several nonprofits. She and her husband Jeff live in Dallas with two spoiled Belgian Malinois. During her downtime Karen fuels her food obsession by cooking (and dining out), spice hunting, herb gardening and expanding her collection of several hundred cookbooks.



Trinidad Aguirre, MBA – EVP Analytics and Insights


Trinidad is a United States Navy veteran with more than 23 years of leadership and management experience. He has worked with several global senior leadership teams, from SMB to Fortune 500 corporations, to help bring the “art of possible” to life with strategic thinking, analytics, insights, and operational excellence.

Trinidad’s servant leadership approach has had a successful legacy of building, mentoring and enabling teams to embrace data-driven strategies, innovate to build digital marketing solutions and optimize performance to meet or exceed the business objective.

Trinidad’s diverse industry experience utilized both B2B and B2C marketing disciplines. His work experience ranges from Fortune 150 corporations like CBRE and Verizon to agency/start-up companies.

He currently mentor’s military veterans as they transition from active duty to civilian, serves on the Dallas AMA executive board and was a former board member to the Irving Hispanic Chamber of Commerce.

Trinidad spends most of his free time with his family spending his weekends supporting his son’s baseball team, taking the family camping, selling girl scout cookies or doing some serious grilling with a frosty beverage.