June 6th: Marketer of the Year Awards Gala 2024

AMA DFW Marketer of the Year Awards 2024 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence and award the pioneers, the mavericks, and the visionaries. The exceptional individuals and teams propelling the DFW marketing industry forward.

The American Marketing Association Dallas/Fort Worth (AMA DFW) Chapter is excited to announce its annual Marketer of the Year Awards Gala will take place on June 6, 2024 at the Vouv Event Space in Dallas.

AMA DFW President, Trinidad Aguirre, expressed enthusiasm for this year’s theme, “FORWARD GROWTH,” emphasizing its power to unite marketers in a vibrant community of inspiration and learning, where every voice, experience, and idea matters. Marketing is an industry of constant change which focuses on evolving consumer behaviors, the ever-present challenge of not just keeping pace but staying ahead of the curve and pushing their clients forward with constant evolution.

• Campaign of the Year
• CMO of the Year
• Marketing Mavericks (10 winners)
• Agency of the Year
• Collegiate Excellence

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Introduction of Marketing Mavericks Award

In 2023, the AMA Dallas Fort Worth chapter introduced the esteemed Marketing Mavericks Award, a tribute to 10 trailblazers in the DFW marketing industry. These individuals actively challenge norms, push boundaries, and create waves in their respective fields, standing at the forefront of innovation and creativity while making a substantial impact on the marketing landscape.

“We took immense pride in the introduction of the Marketing Mavericks Award in 2023 and look forward to continuing the excitement of honoring 10 individuals who showcase exceptional creativity, innovation, and epitomizing the best in the marketing industry in DFW in 2024,” expressed Ivonne Kinser, EVP AMA Marketer of The Year.

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Lifetime Achievement Award Honors Greg Creed

The 2023 Lifetime Achievement Award, the highest recognition this year, goes to Greg Creed, Former CEO at YUM! Brands and CEO and Founder of Creed UnCo.

With a remarkable 25-year career at Yum! Brands, Greg Creed stands as a shining example of leadership, determination, and unwavering commitment to excellence. His journey through the corporate landscape has left an indelible mark on the industry, epitomizing grit, innovation, and courage.

As the CEO of Yum! Brands from January 2015 to December 2019, Greg orchestrated a transformative era. His visionary leadership guided the successful 2016 spinoff of Yum China, steering Yum! Brands towards a more focused, franchised, and efficient organization. Under his stewardship, Yum! Brands achieved consistent financial excellence, solidifying its position as an industry powerhouse.

Before his tenure as CEO, Greg led the nation’s premier Mexican-style quick-service restaurant chain, Taco Bell, to new heights. His journey at Taco Bell, where he held various roles, culminated in his appointment as Chief Executive Officer in early 2011. Greg’s strategic vision and effective brand management strategies propelled business growth in both the U.S. and on the global stage. His groundbreaking “Think Outside the Bun” campaign and introduction of innovative products sparked five consecutive years of robust sales and profit growth.

With over four decades of experience in marketing and operations, Greg Creed’s influence extends far beyond the boardroom. He’s been recognized as the 2014 QUT Alumnus of the Year, received an honorary doctorate in 2019, and currently serves as President of The Friends of QUT in America Foundation. Greg also lends his expertise to prominent organizations, including the Boards of Directors of Delta Air Lines, Whirlpool Corporation, and Aramark Corporation. 

Yet, Greg’s legacy doesn’t conclude there. His enduring impact continues through the founding of Creed UnCo, a unique consulting business driven by his three core passions: culture & leadership, brand building, and franchising.

This Lifetime Achievement Award is a testament to Greg Creed’s extraordinary career, symbolizing the profound impact he’s had on the business world. His dedication, innovation, and leadership have rightfully earned him this prestigious honor. Greg Creed serves as an inspiration, demonstrating that with vision, determination, and unwavering commitment, one can leave an indelible mark on the industry and beyond.

June 6th Marketer of the Year Awards Gala

The signature event will bring together the brightest marketing minds from across the Metroplex to network, learn, and celebrate under the theme of Forward Growth which signifies DFW AMA’s and the DFW Marketing Community’s commitment to continuous improvement, development, and achievement. Don’t miss this opportunity to network with marketing professionals, learn from industry leaders, and celebrate the power of marketing. 

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