The Changing Landscape of Marketing ROI – And Why It Matters More Than Ever

In today’s competitive market, marketing programs must deliver more impact with less resources and lower budgets. To solidify funds for marketing, it is critical to demonstrate solid return on investment for every initiative. In this presentation, you’ll see some examples of real-world ROI analysis on traditional and non-traditional marketing programs. You will also get some insights on how to deliver results data in formats that resonate with a wide range of audiences.

Michael Guillory leads Worldwide Corporate Brand Communications for Texas Instruments. His responsibilities span multiple marketing disciplines for North America, Asia, Europe, the Middle East and Japan including brand materials & advertising, corporate messaging, events and tradeshows and management of TI’s video studios in Dallas and California.

Prior to Texas Instruments, Michael directed brand and marketing teams at Philips Electronics and Sage Software. He was featured in DCEO magazine in 2014 as one of the Dallas area’s Top Marketers and is a frequent presenter for the American Marketing Association and numerous technology industry events. He is an instructor for Southern Methodist University’s Continuing and Professional Education program and is a Co-chair for the CMO Collective and Dallas CMO Inner Circle and a member and speaker for the national CMO Club.