Dallas Executive Luncheon with the State Fair of Texas

Registration for the October Executive Luncheon with Fossil can be found here: http://dfwama.com/event/fossil-keynote-speech-at-st-roccos/

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130 Years of Tradition – 1 Visual Identity
New Marketing Strategy for the State Fair of Texas
The State Fair of Texas has dramatically changed its marketing and communication strategy over the last several years. The biggest (giant, talking cowboy pun intended…) challenge in this new direction is the creation of the visual identity that honored the 130 –year history and represented the State Fair of Texas of today. The shift to the new visual identity and the new marketing direction took planning and a systematic approach over 2 years. This presentation is a case study on the approach and the planning that went into developing a new brand strategy for Big Tex and the State Fair of Texas.

About Our Speaker
Jennifer Schuder
Senior Vice President, Marketing
Prior to joining the State Fair of Texas in 2013, Mrs. Schuder was the Chief Marketing Officer and Director of Community Outreach for the Dallas Opera for eight and a half years. As Vice President of Marketing for the Fair, Mrs. Schuder leads the branding and creative development efforts for the organization as well as revenue generation through sponsorship and advance ticket sales. Mrs. Schuder is also an adjunct professor at Southern Methodist University, teaching marketing classes in the Meadows School of the Arts.

Luncheon Sponsors