Personalized Customer Experiences with Artificial Intelligence (AI)

A TGI Fridays Case Study – October 18, 2017 11:15 a.m. – 1:00 p.m.

Artificial intelligence and machine learning are poised to disrupt the entire marketing ecosystem. Every brand manager and marketer needs to get ready to harness the power of this technology as it directly impacts the relationship and interactions you (and your competitors) have with your customers.

Attend this October’s luncheon to learn from TGI Fridays who has already begun the journey. In June 2016 TGI launched TGI Digital, a digital transformation project with the objective to reconnect with customers on a 1 to 1 basis and become an advisor helping customers answer the question “What should we do tonight?”. TGI uses AI to achieve deep insight into their customers’ preferences and life styles so that they can provide highly personalized and timely messaging. TGI has seen a 500% increase in engagement with customers on social media channels since implementation. Attend this fascinating case study presentation to learn:

• What you need to think about and plan for beforehand
• Identifying your best data to understand your customers and garnering insights
• Marketing opportunities and risks with AI
• Lessons learned – the good, the bad and the ugly

Sherif Mityas is the SVP of Strategy and Brand Initiatives and CIO for TGI FRIDAYS responsible for the Brand’s global Strategy, Digital and Technology efforts. Mr. Mityas has more than 20 years’ experience in the retail and hospitality industries in both senior consulting and executive industry roles.

Prior to joining TGI FRIDAYS, Mr. Mityas served as the Managing Partner for JS Consulting and as the Chief Executive Officer for Hollywood Video/Movie Gallery.

Mr. Mityas received a B.S. degree in aerospace engineering from Boston University, a M.S. in mechanical engineering from Rensellaer Polytechnic Institute and an M.B.A. from Northwestern’s Kellogg School of Management.

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