Dallas Executive Luncheon – Video Marketing Strategy & Tactics

By next year over 80% of Internet traffic will be video traffic which is up from 64% in the last few years alone. With over 2 billion global smartphone users, Facebook’s emphasis on video content and over 75 million people in the USA watching online videos every day, mostly on mobile devices, it’s no surprise that spending on video marketing has more than tripled in the last 5 years.  Video is now an integral and essential part of any successful digital marketing campaign.

Join the AMA on Wednesday, May 16 to hear from some of DFW’s cleverest video marketers and find how they integrate video into their digital strategy aligning it with marketing communication that educates, entertains, and inspires. You will learn:

• How to successfully integrate video into your digital marketing campaign
• Understand the basics of storytelling with online video
• Tips for making your videos more shareable
• Success factors and how to measure success with online video
• Avoiding the most common mistakes with video

Presenters:

Justin Rojas – Director, Social Content @ Envy Gaming

With more than a decade of experience in creating and executing comprehensive digital campaigns in the entertainment industry, Justin is the Director of Social Content and Strategy for Envy Gaming, Inc., one of the world’s leading esport organizations and owners of the Overwatch League team Dallas Fuel. Before joining Envy Gaming, Justin led social media and business development at Funimation for nationally-recognized brands including Dragon Ball Z, Attack on Titan, and My Hero Academia, as well as developed promotional campaigns with partners such as Hulu, Netflix, Twitch, Microsoft and Amazon. In 2007, Justin earned a Bachelors in Business Administration from the Naveen Jindal School of Management at The University of Texas at Dallas.

John Stancliffe – Lead Online Marketing Manager @ AT&T

With over 15 years of experience in digital marketing for a variety of industries John has done everything from managing million dollar paid search budgets & boosting organic search rank for enterprise industries to developing cutting edge content marketing campaigns for non-profits.  Currently John manages the Blog and YouTube (video) strategies for AT&T Business.

Mario Rodriguez – Digital Business Development Manager @ Funimation Entertainment

With almost two decades in the entertainment industry, Mr. Rodriguez’s background is perhaps some of the most varied in the digital world.  Having worked as Director of Business Development for a Proctor & Gamble agency of record, his early experience was based on working in a large Fortune 500 CPG world.  Within the past decade he has worked as Digital Business Development for Funimation Entertainment, which recently was acquired by Sony Pictures Television Networks. He has negotiated agreements with Netflix, Hulu, iTunes, Google Play, YouTube, PlayStation Video, GIHPY, Gfycat, Microsoft, and Amazon Video to name a few.  He has also overseen Funimation’s 3^rdparty digital growth and revenue.  Mario is proud A.B. Freeman Business School graduate from Tulane University.

Jeremy Vest – Senior Evangelist at vidIQ

Jeremy creates video marketing strategy for several fortune 100 companies and famous YouTubers. He’s known as the video marketing director for brands and coaches several of the video marketers you see on stage.  His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Video Marketing World and Senior Evangelist of vidIQ. He’s YouTube certified and speaks at Vidcon, Social Media Marketing World, Vidsummit and writes for Social Media Examiner. His mission is to teach video marketing strategy so you can make your best impact. Jeremy teaches a course on this at SMU Continuing & Professional Education, the next class starting again this coming Fall (www.smu.edu/cape).

Pricing:

$45.00 + $3.30 FEE

Register early to save $10! AMA Members: To receive your discounted ticket (only $30) click Enter Promotional Code, enter your member number (without the leading 0) and click Apply.

Student Registration:

$28.00 + $2.03 FEE. Available to students. Must use student email address when registering.

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