The Evolution of Influencer Marketing

Influencer marketing isn’t what it used to be…even from just a year ago.  Its no longer the wild wild west of marketing.  Brand marketers now know how to evaluate and monitor the effectiveness and alignment of influencers.  Consumers are now much more aware of influencers’ role in promoting brands and products.  Legislative bodies have finally caught on and are working laws to protect consumers.  Attend the March executive luncheon to discuss:

• The growing complexity of influencer marketing
• New tools and forms of social engagement
• Evaluating influencer attributes and brand alignment
• Long term relationship building with influencers
• The power of micro influencers
• Best legal practices for brands using influencers

Panelists include three brands and one huge influencer!

Preston Playz 

One of DFW’s biggest and most important influencers in esports. 

Brie Strickland 

Associate Manager of Influencer and Music Marketing for Southwest Airlines

As Associate Manager on the Paid Media and Channel Marketing Team for Southwest Airlines, Brie is specifically tasked with the company’s strategy and execution of music, sports, and influencer campaigns. Last year Southwest launched the first domestic airline long-term social influencer program, Southwest Storytellers. Previous to her current role, Brie served on the company’s Social Business Team which focused on brand storytelling and social practice integration throughout different departments and stakeholders.

Shay Butler

Vice President of Sales and Marketing for ENVY GAMING, INC. 

Shay Butler is the Vice President of Sales and Marketing for Envy Gaming, Inc., an esports organization that owns and operates various esports teams, including the Overwatch League’s Dallas Fuel. He was previously with the Dallas Stars Hockey Club for nearly 8 seasons and most recently served as the Director of Corporate Partnerships. He holds degrees in both Finance and Business Management from Northern Arizona University.  He is married with five dogs and a 16-month-old daughter.

Sabeina Harris 

Field Brand Development for Whataburger

Sabeina Harris is a Brand Development Coordinator at Whataburger Restaurants Inc, where Sabeina is responsible for building brand awareness and building community partnerships. Sabeina has worked with brands such as Wingstop, Heineken and Dickey’s Barbecue.

Sabeina is a huge Dallas Cowboys fan and enjoys spending time with her husband John and  two dogs Max and Sam.

Moderated by: 

Chase White 

Social Media Content Manager for Saatchi & Saatchi

Chase White is a Dallas native and works as the Social Content Manager for Toyota USA’s social brand channels at Saatchi & Saatchi. He is a graduate of the college of Mass Communications at Texas Tech University with a degree in Advertising. Chase spent his early career in Account Management for top fashion brands. During that time, Chase launched the Dallas-based lifestyle blog, Live Be Dallas. He has become an established Social Influencer working with brands such as Coca-Cola, Target, and Brinker International. Chase also works as a Social Media Consultant, creating sizable social media solutions and strategies for small to mid-level businesses. He has a deeply-rooted passion for social media and immerses himself in the ever-evolving digital advertising landscape.

Chase also teaches an Influencer Marketing workshop at SMU Professional and Online starting this April (https://www.smu.edu/Pro)

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