May Virtual Luncheon | Authentic Marketing

Free for members, $20 for non-members

In the age of rapid innovation, overcrowding platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons; generations constantly have changing interests and marketing messages more than ever now are templated and lack an authentic human touch.

Jeff Butler, the author of the Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition in the selling process. In this program, he supports his view through compelling case studies and tangible examples. Each demonstrates how to use authenticity is being used by the most cutting edge brands today to help customers go from a ‘maybe’ to a ‘yes!’ These can be in forms of how to convey a more personal video to making marketing copy to unique forms of rapport building in direct sales. Plus, in this program, Jeff covers how each generation has a common ‘hot button’ where people of different generations are more likely to say ‘yes’ authenticity is shown in the right way.

KEY LEARNING OBJECTIVES:

As a result of this program, participants will learn:

• Strategic methods on building an enticing message to reach your target audience with a strong call to action
• Learn how to build rapport with millennials through social media platforms
• Discover how to separate yourself from other marketers leveraging Authentic Marketing

WHO SHOULD ATTEND?

This event is open to members and non-members, and covers a wide spectrum of businesses, organizations, and marketing professionals. If you are in the field of marketing, communication, PR or an agency, nonprofit leader, board member, responsible for marketing in your organization, a startup or SMB, and anyone seeking more knowledge of how to move from uncertainty and promote themselves, or promote awareness and interest of their goods and services in an effort to generate sales from their consumers, then this will be a rewarding event for you.

Speaker

Jeff Butler, CEO, Author, Speaker of J. Butler International

Internationally respected speaker and consultant, Jeff Butler helps bridge generational gaps between Millennials and companies looking for their talent and patronage. Butler is a third-generational Silicon Valley entrepreneur and has founded three companies at the age of 27. As a computer science major at U.C. Berkeley, whose program was ranked second in the country, Butler has quickly built his reputation as a memorable presenter with tangible solutions building differences in multi-generational workplaces.

Within just the past three years, he has spoken at two TEDx events and multiple Fortune 500 companies such as Google, Amazon, and LinkedIn. Butler spent the first years of his career at some of the world’s fastest charging startups and tech companies before launching his consulting company in 2016. He is the author of two books: The Authentic Workplace and The Key to the New You.

Purchase Tickets

Free for members, $20 for non-members