“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker As a marketer, you know that there lots of shiny objects that come across our desks every day (and I’m not referring to tchotchkes…although that’s a stigma we do have, right?). For us, those shiny objects can be a distraction Read More…
GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…
While 2020 has tested us in many ways, a significant impact we have seen across companies is the positive change COVID-19 has on the growth of technologies. We saw companies accelerate the adoption and practical deployment of cloud use and mobile technologies. AI also made a breakout. Whether it’s a business in the consumer category or B2B, COVID-19 pushed us all into the digital deep end. If you weren’t already swimming in it, you’re treading water now and learning to get Read More…
Three Box Strategic Communications Principal & CEO Amanda Hill for AMA DFW Last November, business media started rumblings of a looming recession. As with all recessions, though, we didn’t know when it would hit or how much damage would be done. Hindsight truly is 20-20. Recessions can feel like a needle getting ready to pop Read More…
The desired outcome for most techniques within digital marketing is a conversion. For B2B, that conversion takes the form of a lead that has provided their contact information and consent in order to receive a content marketing asset like a whitepaper or eBook. The ethos of the digital marketer then is to test, analyze and Read More…
So, you’re combing through your website analytics and they offer some clues. Traffic is flat. Average page per visitor is declining, bounce rate is up, and conversions just aren’t happening. But why? Figuring out the “why” is more important than the numbers themselves. You see, the numbers are just symptoms. You really need to know Read More…
Want to enjoy a drink and appetizer while networking with the best group of marketing professionals in the DFW Metroplex? Come out and meet some new contacts, enjoy some wonderful food and experience what DFW AMA is all about. Our next Meet & Greet will be held on October 3 from 6:00-8:00 pm at Ida Read More…
Mark your calendars! Over the week of September 30 through October 4, AMA will be celebrating Marketing Week with a weeklong experience celebrating the marketing profession. During that time, we want to introduce you to inspiring marketers, equip you with new and exclusive research and help you see the value of being part of the Read More…
