The AMA Marketer of the Year Awards program recognizes marketing teams in the DFW area for their innovative marketing initiatives in branding, audience reach, business growth and impact.
Our panel of judges from around the country have completed the review of the entries we received this year, and we are delighted to announce the results.
If you missed our October 7th awards gala, watch the event reply on the AMA DFW YouTube channel.
Congratulations to all our finalists and winners!
Winners
Branding – Business to Business: Avantax/Spire Agency, The Avantax Advantage | Brand Makeover campaign
Branding – Business to Consumer: Tropical Smoothie Café/ 3Headed Monster, Helping People Escape the Pandemic campaign
Corporate Social Responsibility Marketing: University of Texas at Dallas Jindal School of Management Undergraduate Marketing Program, The 2020 Community Engagement Assistance from the JSOM Undergraduate Marketing Classes campaign
COVID-19 Marketing: Catalyst Health Network/TruePoint Communications, Expert Resource on Healthcare Amidst Unforeseen COVID-19 campaign
Diversity, Equity, and Inclusion (DEI) Marketing: Global Semiconductor Alliance/Spire Agency, Women STEM in Semiconductors campaign
Event Marketing: The University of Texas at Dallas Naveen Jindal School of Management, 2020 Jindal School Scholarship Breakfast event
Integrated Marketing – Business to Business: Residential Capital Partners /MindHandle, Inbound Marketing campaign
Interactive Media: Mendocino Farms/Jackson Spalding, Eat Happy at Home campaign
Marketing Collateral: He Wines She Dines/Raze Media, He Wines She Dines’ Marketing Collateral Leads to Higher Retention Rates campaign
Not for Profit Marketing: Girl Scouts of Northeast Texas/The Virtual Wild, Geo Quest AR Trail Experience campaign
New Product/Service Launch: CTRL/3Headed Monster, Making a New Technology Simple & Human campaign
Innovative/Emerging Marketing Technologies: Girl Scouts of Northeast Texas/The Virtual Wild, Geo Quest AR Trail Experience app
Industry Award Winners
Healthcare Marketing: Texas Oncology/ The LOOMIS Agency, Right Here Branding Campaign
Consumer Products: He Wines She Dines/Raze Media, Club Jeroboam by He Wines She Dines: A New Website
Real Estate: Residential Capital Partners/MindHandle, Inbound Marketing campaign
Collegiate Marketer of the Year
Jasmine Le Nguyen, University of Texas at Dallas
Overall Marketer of the Year
TruePoint Communications
CMO of the Year
Angie Eckelkamp
CMO, Nothing Bundt Cakes
Lifetime Achievement Award
Nevin Grinnell
VP and Chief Marketing Officer, DART
Discover new ways to connect with top influential businesses in the DFW metroplex at the 2022 Marketer of the Year Awards.
For inquiries regarding sponsorship opportunities, please contact marketeroftheyear@amadfw.com