AMA DFW Marketer of the Year Awards

Stay tuned for information on our 2024 award program and Gala! In the meantime, watch for a glimpse into our 2023 celebrations.

2023 MARKETER OF THE YEAR AWARDS GALA

Winners were recognized at the AMA DFW Marketer of the Year Awards Gala on June 29, 2023, at Arlington Hall in Dallas. 

The signature event brought together the brightest marketing minds from across the Metroplex to network, learn, and celebrate under the theme of “UNITY,” highlighting the Chapter’s mission to unite the marketing community in one of the fastest-growing marketing hubs in the country.

The winners of the AMA DFW 2023 Marketer of the Year Awards:

Lifetime Achievement Award: Pedro Lerma CEO & Founder, LERMA/

Campaign of the Year: #MissionToUranus for Colon Cancer Coalition by BeautifulBeast

CMO of the Year: Marissa Henderson Jarratt, Chief Marketing and Sustainability Officer, 7-Eleven

Marketing Mavericks

• Ana Xavier, The Podcast Space
• Angela Vargo, Breeze Airways
• Bridget Ahr, McKesson
• Chris Bellinger, PepsiCo
• Cimone Key, Cimone Key Creative Studio
• Howard Terry, Golden Chick
• Jose Torrens, Tenet Healthcare
• Marissa Eddings, 7-Eleven
• Raji Behniwal, Captiv8
• Shawna Guevara, VMLY&R
• Simon Bennett, AOE CREATIVE

Advertising Agency of the Year: Spire Agency

Collegiate Excellence: Venture College – Texas A&M Commerce

Recognizing Lifetime Achievement 

The AMA DFW Lifetime Achievement Award is the organization’s highest honor bestowed upon a deserving recipient. A testament to the extraordinary achievements of those who have redefined the boundaries of excellence in marketing. In 2023, we take immense pride in honoring Pedro Lerma, a visionary who has not only revolutionized the marketing landscape but also uplifted society through his remarkable contributions. Let us come together to celebrate and be inspired by the incredible journey of Pedro Lerma, a trailblazer and our esteemed 2023 Lifetime Achievement Award recipient. Embrace the opportunity to learn from his indelible legacy and aspire to reach greater heights in our own endeavors.

Pedro Lerma CEO & Founder, LERMA/

Pedro Lerma has a vision. He sees a world where all people and all cultures are valued and embraced, and he believes in the power of cross-cultural communications, marketing and branding to reshape it. But Pedro is more than a visionary; he’s an architect and a builder.

LERMA/, the agency he conceived and founded in 2009, is a testament to his commitment to creating an omnicultural agency that is not only a beacon for advertising today but long into the future. Pedro knows the importance of being culturally fluent. Raised by immigrant parents in West Texas, Pedro has lived the omnicultural life. It’s in his DNA.

Combining his life experiences with his vast expertise in general, digital, and Hispanic marketing, Pedro is uniquely qualified to guide a growing and impressive list of clients through today’s ever-changing and ever-challenging world. Brands like Dr Pepper, Avocados From Mexico, The Salvation Army and The Home Depot rely on Pedro and his team at LERMA/ for leadership, perspective and business results.

Pedro’s passion for caring continues outside of the office. He’s deeply involved in the community serving on the boards of the United Way of Metropolitan Dallas, Booker T. Washington High School for the Visual and Performing Arts, Big Brothers & Big Sisters International and the Culture Marketing Council. He also chairs the annual Latino fundraiser for St. Jude Children’s Research Hospital and serves on the Refugee Services Task Force for Catholic Charities.

THANK YOU TO OUR AMAZING SPONSORS!

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Contact AMA DFW at info@amadfw.com.