Executive Luncheon: Content That Converts in 2023

They say that “Content is King” but which type of content is the most important? In a world where marketing is being driven by content, it’s hard to know exactly which content to focus on for your company. In this panel, we’ll be the state of content marketing and what the future might look like for brands in 2023 and beyond.

Key learning objectives:

• What is the most important type of content in 2023
• What types of video content should brands consider
• What content marketing trends do we see changing in 2023
• How does text-based content fit into this video world

Who should attend?

This event is open to members and non-members, and covers a wide spectrum of businesses, organizations, and marketing and industry professionals. If you seek to strengthen your knowledge on defining or adjusting your content marketing strategy, and capitalizing on key priorities, then this will be a rewarding event for you.

Audience take-a-ways:

• A greater understanding and appreciation for content and how it impacts the marketing strategy
• Networking opportunity with marketing and industry professional

Up to $5 of every ticket sale goes towards AMA DFW collegiate scholarships.

Get your tickets

Panelists

Natalie Draeger, Senior Director, 101Media

Natalie Draeger’s passion for social media sparked when she launched her own social media consulting company in college. After graduating with an MBA from Oklahoma State University, she pursued her fascination with social media and managed accounts for businesses and brands across numerous different industries.

As the Social Media Director of 101Media & Dallasites101, the agency life has given her a creative outlet to develop unique brand voices for a wide variety of clients in an assortment of industries, from fashion and retail to restaurants. She’s always thinking in captions and puns are a second language to her!

When she’s not working on social media for clients, she’s probably still scrolling through her personal feed following more meme and fashion accounts than actual people.

Christina Miralla, Head of Digital Marketing, RQI Partners, Inc

Trained digital news writer turned award-winning content marketer with a knack for writing engaging copy. Day-to-day, Christina has drafted digital content strategies ranging from editorial to social media for international consumer and tech brands, ghostwritten thought leadership articles, convert technical information to clear, concise copy for all audiences and helped concept social media campaigns.

Christina leads the digital strategy and implementation of digital marketing, advertising, operations, and social media for the RQI Partners portfolio of Resuscitation Quality Improvement programs in partnership with the American Heart Association and Laerdal Medical.

Christina also has recently joined as EVP of Executive Luncheons on the AMA DFW’s Board of Directors where she is already making a major impact influencing the content marketing of the organization.

Moderator, Tim Welsh, MBA, EVP Executive Luncheons, President, Phasing

Tim is one of AMA DFW’s newest servant leader, joining the AMA DFW Board of Directors in January 2023 as EVP, Executive Luncheons. He wanted to start to pass down his knowledge and introduce his network industry-leading marketing experts that exhibit both the breadth and depth we marketers are always looking for. Tim is also the founder of Phrasing, LLC, a creative digital marketing and branding company attentively delivering comprehensive digital marketing ecosystems and not just campaigns.

Tim’s track record as a forward-thinking, creative, marketing, and analytically competent leader spans multiple verticals ranging from education, lifestyle brands, event hospitality, and entertainment. He is an international speaker and has helped brands succeed all around the globe.

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Walk-ins and at-the-door tickets are limited, and available on a first-come, first-serve basis, based on availability. At-the-door prices are $45 for members and $55 for non-members. Credit or debit cards are accepted at the door.

For more information on this event, please contact info@amadfw.com.

AMA DFW Members: To receive your DISCOUNTED member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

Masks are recommended.