Executive Luncheon: Leveraging Social Marketing

Event Summary:

WEDNESDAY | NOVEMBER 16TH | 11:15AM – 1:00PM Executive Luncheon…12 Cuts Brazilian Steakhouse

Event Details:

LEVERAGING SOCIAL MARKETING
Hot Topic Alert!!! If you are using social media to build, or target audiences, then you don’t want to miss this event! Join us for a knowledge-packed panel discussion as we dive into challenges, key tactics, and wins leveraging social marketing. Gain valuable insight as DFW area marketing leaders from various industries share lessons learned, and impactful tactics used to achieve success on their diverse marketing initiatives.

Key learning objectives:

Understanding the power of social marketing
Considerations for preparing a social marketing strategy
Helpful tactics leveraging social marketing
What successful social marketing looks like

Who should attend?

This event is open to members and non-members, and covers a wide spectrum of businesses, organizations, and marketing and industry professionals. If you seek to strengthen your knowledge of leveraging social marketing, and the relationship with your customers, then this will be a rewarding event for you.

Audience take-a-ways:

A greater understanding and appreciation for leveraging social marketing
Networking opportunity with marketing and industry professional

Up to $5 of every ticket sale goes towards AMA DFW collegiate scholarships.

Get your tickets

Panelists

Sunny Yarrish, Director of Marketing, Urology, Myriad Genetics

Sunny is the Director of Marketing for Myriad Genetics, a leading genetic testing and precision medicine company dedicated to advancing health and well-being for all. At Myriad, she leads a high-function marketing team to connect with physicians, empower patients and enable sales team. Previously, she spent 12 years with Essilor (now EssilorLuxottica) – the $19B global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. At Essilor, Sunny delivered innovative Marketing initiatives across product categories and channels. Her creative thinking and commitment to excellence helped drive Essilor’s strong growth while shaping her team-centered approach to achieving results. Sunny holds an MBA from Texas Christian University.

Outside the workplace, Sunny has a busy family life with her husband and 2 kids. In addition to her family, she finds community in her church life-group and with a pack of distance runners training for the next race.

Jennifer Federici, Chief Marketing and Communications Officer, YMCA of Metropolitan Dallas

Jenny Federici is a marketing leader with almost 20 years of experience leading the strategic development of integrated marketing campaigns to drive and sustain revenue growth. She joined the YMCA of Metropolitan Dallas in 2014 after more than a decade of experience marketing in the financial sector.

Currently the Chief Marketing and Communications Officer with the YMCA of Metropolitan Dallas, Jenny also serves as a member of the Y Collective Marketing Initiative (YCMI) Steering Committee, a group of 13 Y marketing and communications leaders from across the country who work with YUSA’s marketing team to strengthen the Y’s position as a vital community asset. She also sits on the national steering committee for YUSA’s Hispanic-Latino Leadership Network and is Chair of her local Hispanic/Latino ERG.

Jenny is currently serving as Board Chair for Girls on the Run DFW, a nonprofit focused on helping young girls build self-confidence, kindness, and decision-making skills through an evidence-based program that creatively integrates running. She is also on the Board for GCS Moms League, a nonprofit focused on the engagement and volunteerism of moms and children in Grapevine, Colleyville, and Southlake, Texas. In 2021, GCS Moms League raised over $34,000 for Kids Matter International.

Originally from Dallas, TX, Jenny graduated from the University of Texas at Austin, with a degree in Journalism. She also holds a Professional Certificate in Data Analytics from Coursera and a Nonprofit Marketing Certificate from the Center for Nonprofit Management. She resides in Grapevine, Texas with her husband of 13 years, Bob, and their two children Josephine, 6, and Benjamin, 3

Moderator

Angela Neal, MBA, MS
President, AMA DFW
President / CEO Just The Heart, LLC
Adjunct Professor, The University of Texas at Dallas – Web Analytics, Web Design, & Information Systems

Walk-ins and at-the-door tickets are limited, and available on a first-come, first-serve basis, based on availability. At The Door prices are $45 for members and $55 for non-members. Credit or debit card accepted at the door.

For more information on this event, please contact info@amadfw.com.

AMA DFW Members: To receive your DISCOUNTED member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

Masks are recommended.