October Luncheon 2019

Marketing Strategies for Small & Medium Sized Businesses

Just because your company has a smaller budget and more restricted resource availability doesn’t mean you can’t make a big bang (or even a significant dent) in the market.  SMB’s need to be more strategic, more innovative, willing to take some well thought out risks and know how to prioritize marketing resources to optimize ROI.  Join us this October to discuss:

• How to prioritize marketing resources and activities in a SMB
• Marketing strategies and tactics when your primary competitor is a behemoth
• Taking smart marketing risks and measuring the results
• Developing strategic marketing partnerships

Panelists Include…

Jana Boone
Director of Marketing at Bottle Rocket

As Bottle Rocket’s Director of Marketing, Jana is responsible for growing the Bottle Rocket brand and broadly and boldly sharing all things Bottle Rocket with those that can help build the business. Bottle Rocket offers a wide range of digital transformation services and specializes in building technology-enabled solutions that drive businesses forward and delight users. Our unwavering commitment to, and knowledge, what we refer to as Connected Customers is what makes us different and has propelled our growth over the last twelve years. Prior to Bottle Rocket, Jana held Marketing and Business Development positions at Publicis Hawkeye and a former leading digital agency, imc². Jana has a B.A. in Journalism from the University of Oklahoma.

MaryAnn Holder-Browne
Chief Marketing Officer at One Network Enterprises

MaryAnn Holder is a marketing leader, holding executive leadership roles at companies like One Network Enterprises, SAP/SuccessFactors, Tibco, and Oracle. MaryAnn drives marketing programs focused on technology, as she has a 20- year track record as a B2B growth promoter, skilled at building brand while creating demand. Her career in enterprise technology and B2C brand agency means that technology, business focus, and marketing brand are unified for profitability. Built on her belief that high performance teams are created and nurtured by success, she believes in alignment to all areas of business to create a “one team” focus—ultimately to win business and generate revenue.

Laura Wards
Head of Marketing at America First Finance

Laura Wards is a marketing communications strategist with more than 15 years of experience in the B2B, B2C and B2G (Business to Government) sectors.

Through full-time roles and consulting work, Laura has applied her extensive skills and unique experience to help new and established companies clarify their brand value, align their marketing strategies with business goals, and find new levels of success in social media.

Prior to her current roll as head of the new Marketing and Communications department at American First Finance, Laura owned her own agency, L+K Communications, overseeing brand identity, social media and content strategy, email marketing, paid media and event management for various clients. Before L&K Communications, she was at the helm of WorldVentures Holdings’ award-winning global social media and digital marketing strategies, also leading corporate reputation, public relations, crisis communication, advertising and influencer marketing. Prior to her tenure at WorldVentures Holdings, Laura managed the marketing, events and visitor experience for four botanical gardens in Wellington, New Zealand, and was an Emmy-nominated television producer for NBC and CBS affiliate stations.

Laura is a fan of great books and great wine with equal enthusiasm, and when she’s not at her laptop, you’ll find her at one of her three children’s sporting events or attempting to sneak another animal into her family’s ever-growing menagerie.

Jamie Kernohan
MBA, CEO GVC Marketing

Jamie Kernohan, MBA is a marketing and advertising enthusiast.  She has over 20 years of experience in marketing, advertising and media industry in Dallas. Her expertise lies within the range of Marketing and Brand Strategy, Content Strategy and Execution, Video Production, Event Planning, Product Development, Communications and Media Planning and Buying  from clients such as, Dillard’s, Pepsi, Subway, Chevrolet, Chrysler, Honda/Acura (media budget of over $15 million), Mary Kay (launched $75 million dollar skin care line), World Ventures- Rovia Travel ($6 million budget branded experience), SMU Cox CMC, she also served as an adjunct marketing professor at Collin College, UTD and most recently Social Media Content Strategist for SMU Cox School of Business Career Management Center where she single handedly increased followers and engagement for the center by over 1200%.

When she’s not launching a new social strategy or creating video content for a client with her own company endeavor, GVC Marketing, she can be found volunteering and speaking at the ATD, AWM, AAF, AMA, Frisco Women’s League, NCL, Memorial High School (her son attends) and the Frisco Chamber to help people recognize their brand and what it can do for them.

Jamie lives in Frisco with her Irish husband and two active teenagers, her daughter is a cheerleader at Staley Middle School and her son, a junior, who is the official videographer for the Memorial Warriors Football team @kerno_video (on twitter) and Rico- their white and tan Cavachon dog, who sits at home waiting for a lap to sit on.

Ivonne Kinser
Head of Digital Marketing at Avocados From Mexico

Reporting to Avocados From Mexico’s CEO, she built the digital marketing practice of the company from the ground up with an innovative approach rooted in the principles of digital transformation. Currently leading the digital efforts of AFM across all its business units: General market, Hispanic market, shopper and Food Service, including all digital channels and disciplines: SEO, paid search, display and mobile, CRM, web content and web development, social media, digital activations, and data collection & management strategies. Prior to AFM she has held positions with Haggar Clothing, American Airlines, Dallas Market Center and The Richards Group.

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