The desired outcome for most techniques within digital marketing is a conversion. For B2B, that conversion takes the form of a lead that has provided their contact information and consent in order to receive a content marketing asset like a whitepaper or eBook. The ethos of the digital marketer then is to test, analyze and Read More…

So, you’re combing through your website analytics and they offer some clues. Traffic is flat. Average page per visitor is declining, bounce rate is up, and conversions just aren’t happening. But why? Figuring out the “why” is more important than the numbers themselves. You see, the numbers are just symptoms. You really need to know Read More…

Want to enjoy a drink and appetizer while networking with the best group of marketing professionals in the DFW Metroplex? Come out and meet some new contacts, enjoy some wonderful food and experience what DFW AMA is all about. Our next Meet & Greet will be held on October 3 from 6:00-8:00 pm at Ida Read More…