Chapter News

November 11, 2020

Pandemic or Not, Do the Right Things Right (Part 1): Know Your Audience

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker   As a marketer, you know that there lots of shiny objects that come across our desks every day (and I’m not referring to tchotchkes…although that’s a stigma we do have, right?). For us, those shiny objects can be a distraction Read More…

October 23, 2020

Alphabet Soup! What Do All These Marketing Acronyms Mean Anyway?

GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…