From Basics to Application: How to GenAI Your 2025

Many professionals are familiar with the basics of Artificial Intelligence (AI) to solve problems, recognize patterns, or make data-driven decisions. Technology is evolving rapidly. With the advent of Generative Artificial Intelligence (GenAI), knowing the basics is not enough. This 2-hour workshop combines a panel of GenAI experts, along with a hands-on demo by certified Microsoft Champions, to explore how GenAI is transforming businesses now and to learn how to apply GenAI tools for personal and professional growth.

Key Learning Questions

• How will GenAI impact marketers in 2025?
• How can professionals use GenAI effectively to gain a competitive advantage?
• How can Gen AI agents improve professional and personal productivity?
• How do you build a personal GenAI agent for social media?

Who Should Attend?

This knowledge-filled, hands-on workshop is ideal for marketers who want to apply Gen AI technology to upskill their capabilities and achieve better results in their marketing efforts. If you are a general marketer, entrepreneur, small business owner, marketing strategist, freelancer, social media manager, or marketing consultant, you will find this workshop beneficial to drive innovation, efficiency, and growth. The event also applies to anybody interested in learning about upcoming martech trends, Gen AI integration, and increasing personal effectiveness with AI tools.

Audience Takeaways

• Acquire insights into the evolving landscape of Gen AI in marketing
• Gain hands-on experience on how to create and deploy a GenAI agent
• Learn how to enhance business productivity and personal engagement strategies
• Connect with like-minded peers to exchange ideas and marketing practices
• Obtain a certificate from the American Marketing Association DFW Chapter

Food

Ticket includes soup and salad meal.

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Refunds Policy

Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to event’s start. Contact sig@amadfw.com for questions.