How Fossil Group is Revolutionizing the Fashion Watch Industry

As digital adoption changes the way consumers shop, and the Internet of Things shapes consumers’ expectations for product capabilities, Fossil Group is pivoting its business to revolutionize the Fashion Watch industry. A look into Fossil Group leading the way in Fashion meeting Technology and implications for the way we market wearables.

Join us for some key takeaways that include:

• Competing in Dynamic Global Markets: Applying trends to evolve a category
• Balancing Incremental and Radical Innovation: Capturing whitespace opportunities
• Competing in Dynamic, Global Markets: Marketing implications for evolving a category in an Omnichannel world