Strategic Content Marketing

Useful content that engages and informs your consumers should be at the heart of every marketing plan.  By providing valuable, consistent, and most of all, relevant content about your brand, products, and company, you can help ensure that you stay top of mind with your target audience.

Come join us at the July Executive Luncheon to hear from a panel of content marketing experts share their successes and what they have learned along the way.  You might even take back a nugget or two that you can implement in your own marketing plans.  This diverse panel will have something for everyone.

Please join us July 17th!

Panelists:

Beth Kahlich
Digital Marketing Manager, SEO & Social Media, Alight Solutions

Beth Kahlich has a 20+ year career that spans digital marketing, SEO, and social media. She founded the Search Engine Academy Texas in 2012 and has been a digital marketing consultant since 2008. She also previously served as the SEO instructor at SMU Continuing and Professional Education (CAPE). Beth has been a frequent speaker at local and national events such as DFWSEM, Rocks Digital Conference, Local U, and various regional events. She is currently the Digital Marketing Manager for Alight Solutions, a human capital solutions company based in Lincolnshire, Illinois. They provide benefits administration and human resources business process outsourcing.

Fanny Dunagan
CEO, Founder Pathlynks

Fanny Dunagan is the CEO and Co-Founder of PathLynks, a consulting firm that helps business owners and professionals create social media content and video strategies & plans. She trains and empowers individuals and leadership teams to take charge of their own personal and business branding, create value for others and build an engaged community around their products, services and values.

Before starting her own company, Fanny had a corporate career in change management consulting, communications and training for IT implementations in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served clients such as Singapore Airlines, United Technologies Corporation Aerospace Systems (formerly Goodrich Corporation), The NORDAM Group and the Republic of Singapore Navy.

Matt Devlin
President, MG Marketing

Matt Devlin has a broad range of marketing experience including the automotive industry, commercial furniture, software development, oil & gas, and marketing consulting. After beginning his career with a Fortune 100, Matt quickly realized the corporate ladder was not for him. After returning home to DFW and going back to school for an MBA in Marketing (go Mustangs!), Matt founded MG Marketing in 2011 based on the premise of metrics driven marketing and a customized approach to each client’s marketing services. Matt quickly captures the big picture goals and then begins to translate these into a marketing strategy that will take each client’s business to new heights. At MG, we see a common theme in marketing – the need for compelling content and excellent brand design. Every business is always looking for the next “Big Idea”, and, forward-thinking business leaders also continuously seek data from every possible aspect of their marketing. MG Marketing helps clients combine these elements to tell their story well!

Nici Sandberg
Director Content Marketing, Academic Partnerships

Nici Sandberg was in content marketing before it was even a thing. Her bachelor’s degree and background is in journalism, but she’s been working in marketing for over a decade now. She also holds an MBA in marketing from TCU. She currently works for Academic Partnerships as the Director of Content Marketing, blending content with marketing.

Moderator:

Eric Harris, Founder, GatherRound

Eric Harris is the CEO of MindHandle, a Dallas agency specializing in storytelling strategy and big creative ideas. As the leader of the agency, Eric is a marketing jack-of-all-trades and his experiences in leadership on the brand and agency side of the marketing economy have taught him the value of being a great agency partner and the risk in being an average one. Eric is also the founder of GatherRound, a presentation skills training company, which helps modern businesses enhance their communication through Presentation coaching. GatherRound’s proprietary training workshop, The Campfire Method, has helped teams at Pizza Hut, Texas Health Resources, and CallisonRTKL become more powerful storytellers and has set a new standard in Presentation Training.

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