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SIG – Find your Next Key Customer

July 25, 2019 @ 6:00 pm - 8:00 pm


Find your Next Key Customer – Marketing Best Practices for Small-Medium Businesses

The wait is over! It’s time for the Small-Medium Business Special Interest Group (SIG) Workshop. This interactive, deep dive open discussion and presentation features step-by-step techniques to brand and market your small to medium sized business. Our executive presenters and panelists will provide insightful and engaging knowledge-sharing of marketing best practices for Small-Medium Businesses in Dallas/FortWorth market.Marketing on a budget is key – brand and market with improved ROI, grow brand ambassadors and improve brand loyalty.

Key learning objectives:
1. Importance of the Brand
2. Key steps to finding your next customer
3. Identifying short term vs long term marketing goals
4. How to know your marketing efforts are working

Who should attend?
Marketers, Small to Medium Businesses, Primary and Sub-Contractors, and anyone looking to gain hands-on support and learn strategies to increase customer awareness, acquisition, or retention.

Audience take-a-ways:
• Considering SMB challenges in the brand journey.
• What is the brand plan?
• Increasing your customer base.
• Promoting on a budget.
• Opportunities and challenges in the DFW market
• Enhanced networking with marketing professionals


Susan Hamilton
CEO, Program Direction, OffBeat Business Media

Susan Hamilton is a marketing rebel out to destroy the commonalities of traditional content deployment to better support the unique needs of local family business owners in today’s political and technical climate. She is the founder and CEO at OffBeat Business Media, production house for OBBM Network properties on Apple Podcasts, Roku, and Fire TV.





J. Loren Norris
President, Tell It Like It Is, Inc.

After serving in the US Air Force as a Fire Fighter, Loren spent the next 20 years in advertising sales, corporate marketing communications and media serving, political candidates, start up companies and Fortune 50 Companies like; Lone Star Weekly, Winning Strategies, Verizon, Jobs.com, KHFD TV, IBN TV, OBBM Network and Faith & Family Magazine.

Loren has trained business leaders from Brazil, Central America, Ghana and The Congo and frequently trains Teachers and Pastors for Gateway Church, The Kings University, and The Entrepreneurial Leadership at Brookhaven College. He is a frequent guest on radio and television programs including:

  • “BulletProof Mindset”
  • “Laura-Lynn and Friends”
  • “Time With Theresa”
  • “Real Life”
  • “Matters of the Heart”
  • “Behind the Mask”
  • “A Time to Dream”
  • “Addiction Free TV”

To name a few.


John Pontius
Owner/Trainer, JP Dog Training

John Pontius (JP) is the founder and owner of JP Dog Training LLC in Lewisville, Texas.  JP is passionate about people and teaching them how to become the leader their dog needs them to be.  Combining his extensive experience in leadership development and dog training, he helps strengthen the bond between the owner and their dog.  JP Dog Training offers multiple levels of group classes, private sessions, boarding/training, and E-courses for people to learn his SIMPLE PRACTICAL PROVEN methods.  JP also works with veterinary care facilities equipping staff with his leadership-based training model

“We don’t just train your dog – we teach you to train your dog.”


Stephanie Chavez
Director of Marketing, The Trade Group

Stephanie Chavez is a nationally recognized marketing executive and speaker who is equally passionate about growing businesses and mentoring others. When she isn’t leading marketing initiatives at her “day job,” Stephanie shares her sales and marketing expertise through affiliations with numerous professional and collegiate organizations. She is an esteemed member of the Forbes Communication Council, Board Member of the SMU Digital Accelerator and Director of Events for the American Marketing Association-DFW Special Interest Groups, serves on the Advisory Board for The Dallas Dream Team, and was recently named one of Cynopsis Top Women in Media for 2019. In addition, Stephanie loves sharing her insights on marketing with students at Texas Woman’s University, where she speaks twice a year, and she is currently wrapping up rigorous studies to become a Certified Trade Show Marketer (CTSM).

As Marketing Director at The Trade Group, she built an internal marketing department from the ground up and grew an inbound sales engine from zero to a multi-million dollar revenue generator, in just two short years. An expert in gaming and esports events, Stephanie was responsible for launching OP Live Dallas, a premier esports event that she orchestrated from soup to nuts. In her spare time, Stephanie enjoys spending time and traveling with her husband and children.



Melanie Murphy
Voice Actor, Voice Image Specialist, Melanie Murphy Voice Overs/Melanie Murphy Speaks

A Dallas girl all her days, Melanie Murphy is a full time voice over actor, whose voice you’ve likely heard on radio, TV, and in videos. Her close to 10 years in radio, included titles of host of a nationally syndicated daily talk show and managing editor. Covering world events line on air set her up to pursue a career of voicing commercials, videos, brand stories and trainings. Melanie is also a keynote speaker and trainer, sharing her expertise through her program, The Voice Advantage. She works with sales professionals and executives who need their Voice Image to deliver the competitive edge that leads to the best opportunities and highest paying jobs. To check out some of her projects and services, visit MelanieMurphySpeaks.com.





July 25, 2019
6:00 pm - 8:00 pm
Event Category:


The Trade Group
1434 Patton Place, Suite 190
Carrollton, TX 75007 United States
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Many Thanks To Our Chapter Sponsors