Reinventing the Customer Experience: A Conversation w/ Dallas Mavericks, CMO, Iris Diaz

Wednesday, January 27, 2021
Time 12:00pm – 1:00pm

During this pandemic season, marketers have had to do an about-face and change up their marketing strategies. Every organization and company has had to adjust the way they appeal to their customer or client, and the Dallas Mavericks organization is no different.

Join us on Wednesday, January 27th at 12:00 pm for an exclusive interview with the Dallas Mavericks’ Chief Marketing Officer, Iris Diaz. We’ll discuss with her how the pandemic has changed the way “The Mavs” appeal to fans and season ticket holders, develop new product marketing ideas, and how they plan to move forward in later years.

Speaker:

Iris Diaz

Iris Diaz is an award-winning bilingual marketer and creative executive with a strong focus on media solutions and creative marketing. Her 14-year career track began with Albertsons LLC, Al Día published by The Dallas Morning News, St. Jude Night of Hope Chairman, Clear Channel Outdoor, The Richards Group – Multicultural branch Richards Lerma, and currently the first Latina and youngest Chief Marketing Officer for the 2011 NBA Champions, Dallas Mavericks. She continues to encourage and execute diversity through marketing in a very affluent community by influencing the Hispanic voice in sports, while still pursuing to bring another championship to Dallas!

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