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MARTECHify | Content Marketing Outlook: Strategizing for 2021
November 19 @ 8:30 am - 10:00 am
Content Marketing Outlook: Strategizing for 2021
Join us for the last Martechify session of 2020 to wrap up the year with key learnings and look ahead at content marketing expectations and opportunities for 2021. And importantly, the pivotal role marketing leaders will play. Active participation and feedback will be encouraged.
• Hearing insights from marketing leader peers on content marketing trends and opportunities for 2021
• Mental bandwidth and marketing budget reallocation tips to maximize customer engagement in your campaigns
• Martech best practices from industry and thought leaders to apply to your business
8:30 to 9:00: Introduction — Content Trends and Challenges
Identify trends, challenges, and opportunities to maximize content marketing tools and methods in 2021.
9:00 to 9:30: Scenarios and Use Cases
Hear insights from industry leaders on scenarios of effective content production and management.
9:30 to 10:00: Discussion, Questions and Wrap Up
The group will share best practices on how to strategize content for 2021 across different industries.
Head Of Marketing, Commercial Print, US HP
Chief, Global Marketing NI
Director of Brand & Content Marketing SparkPost