This year’s Marketer of the Year Awards was one of the most engaging and memorable marketing celebrations in Dallas-Fort Worth! The awards program drew submissions from companies of all sizes—Fortune 500 companies to independent agencies—to be recognized for their outstanding work. On June 29th, the entire community came together at our annual Gala at Arlington Read More…
As technology continues to shape the way businesses operate and communicate with their customers, the role of the Chief Marketing Officer (CMO) has evolved dramatically. In today’s fast-paced, technology-driven world, marketing leaders face a unique set of challenges and opportunities. In this article we explore the essential skills and qualities that successful CMOs must possess Read More…
Dallas/Fort Worth (DFW) is rapidly gaining recognition as an emerging marketing powerhouse, thanks to its thriving marketing industry, rich talent pool, and numerous opportunities for growth and innovation. Recent studies indicate that Dallas ranks 6th in the United States for job growth, with a 19.5% increase in marketing-related jobs between 2010 and 2020 (Forbes). As Read More…
As the President of the American Marketing Association Dallas/Fort Worth Chapter, it’s my honor to share the winners of our 2023 Marketer of the Year Awards announced at our annual Gala held this year at Arlington Hall in Dallas. This prestigious annual event highlights the best in our industry and brings together a diverse group Read More…
Our Chapter is thrilled to announce the finalists for this year’s prestigious Marketer of the Year Awards. The competition was particularly fierce, making it incredibly difficult for our panel of judges from around the country to select the entries worthy of being a finalist. We are delighted to recognize the following finalists for their talent, Read More…
Our Chapter is honored and excited to have Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, on the AMA DFW Board of Directors leading the charge for the 2023 Marketer of the Year Awards program. In this role, she’s bringing enormous energy, vision, and creativity to take our premier awards program Read More…
Marketers have just a split moment to capture an audience’s attention, which is why short-form video has become an important component of the marketing mix. Panelists Natalie Draeger, Christina Miralla, and moderator Tim Welsh recently double-clicked on this topic (among others) during our February Executive Luncheon. In case you missed the event, here are some Read More…
That feeling is in the air, so we just can’t help ourselves—we want to shout all the things we love about AMA DFW and our community from the rooftops! 1. Amazing events and engaging networking opportunities Have you been to one of our recent networking events? If not, you’re missing out, so check our calendar Read More…
In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year. Let us know your Read More…
Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways! Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…
