5 smart career strategies for navigating today’s job market

Marketing and advertising talent is in demand. Here’s how to maximize your short-term opportunities without sabotaging your long-term career growth, from the career experts at Freeman+Leonard. BY ANDREA TIPTON & RACHEL RUNNELS, FREEMAN+LEONARD By all accounts (including ours), it’s a great time to be a marketer. An even better time, perhaps, to be a marketer Read More…

Battle Over Audio Heats Up

Spotify Greenroom: The Battle Over Audio Heats Up

Last week AMA DFW joined forces with AMA Boston for a Twitter Spaces marketing chat that engaged marketers from across the globe. All the speakers agreed that the audio format provides a welcome way to connect more personally than retweets and replies, especially as we all emerge from the pandemic hungry for human contact. It’s Read More…

July 1 Cocktails Blog

July 1 Cocktails & Conversations | 2021

(Re)connect at our July 1 Cocktails & Conversations! The summer is heating up, so there’s no better time to grab a cool beverage and network with your favorite marketing community. This month’s Cocktails & Conversations virtual event will include a full agenda with something for everyone — whether you’re just coming on board, an existing Read More…

5 Ways to Make Your Marketing More Inclusive

There’s no better time than Pride Month to revisit some ways to support social issues and reflect your company’s diversity, equity and inclusion (DE&I) values in your marketing programs. It’s all too easy for well-meaning companies to fall into rainbow, pink, woke and other “washing” traps, so here is a quick list of tips and Read More…

blog-abm-and-ai

ABM and AI: Friends or Foe?

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in Read More…

DFW Leaders Weigh In: Top Marketing Trends Shaping 2021

By: AMA DFW Staff We have come to know 2020 as the year of the COVID-19 where we have socially distanced ourselves from each other and the activities we love. This “seclusion” has birthed a miraculous innovative mindset in us humans to figure out how we can actually connect safely. Quite frankly, our communities, the Read More…

Pandemic or Not, Do the Right Things Right (Part 1): Know Your Audience

“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker   As a marketer, you know that there lots of shiny objects that come across our desks every day (and I’m not referring to tchotchkes…although that’s a stigma we do have, right?). For us, those shiny objects can be a distraction Read More…

Alphabet Soup! What Do All These Marketing Acronyms Mean Anyway?

GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…

Building the A-Team for Digital Transformation

While 2020 has tested us in many ways, a significant impact we have seen across companies is the positive change COVID-19 has on the growth of technologies. We saw companies accelerate the adoption and practical deployment of cloud use and mobile technologies. AI also made a breakout. Whether it’s a business in the consumer category or B2B, COVID-19 pushed us all into the digital deep end. If you weren’t already swimming in it, you’re treading water now and learning to get Read More…