This year’s Marketer of the Year Awards was one of the most engaging and memorable marketing celebrations in Dallas-Fort Worth! The awards program drew submissions from companies of all sizes—Fortune 500 companies to independent agencies—to be recognized for their outstanding work. On June 29th, the entire community came together at our annual Gala at Arlington Hall in Dallas to be inspired by creativity, innovation, and passion while recognizing and honoring the best in marketing.

We thank Patty Harrison of AdChat DFW for bringing key highlights of the night to you! Watch our event recap and interviews to learn more.

2023 AMA DFW Marketer of the Year Awards, an evening of UNITY 

We were proud to celebrate all of our honorees under this year’s program theme of “UNITY,” which embodies AMA DFW’s commitment to the power of connection, collaboration, and inclusivity within our community. As marketers, our success depends on our ability to understand and engage with diverse perspectives and experiences. It is through UNITY that we can unlock our true potential by embracing our differences and drawing upon the collective wisdom of our peers. Together, we can create meaningful impact on the world around us, drive innovation, and shape the future of our industry!

2023 AMA DFW Marketer of the Year Awards – Lifetime Achievement: Pedro Lerma

Pedro Lerma’s journey has been nothing short of inspiring and transformational. His vision of a world where every individual and culture is valued and embraced has had a transformational impact on cross-cultural communications, marketing, and branding, and will continue to influence our industry in the years to come. LERMA/, the agency Pedro conceived and launched in 2009, stands as a testament to his commitment to creating an omni-cultural agency that sets the bar for the future of advertising.

2023 AMA DFW Marketer of the Year Awards – CMO of the Year Winner: Marissa Jarratt, 7-Eleven

Marissa’s leadership has been nothing short of inspiring, and her impact has been felt not just within 7-Eleven but across the entire industry. Her vision of a more sustainable and convenient future for all has ignited a fire in others, and her influence has led to a ripple effect of change in the industry.

2023 AMA DFW Campaign of the Year: #MissionToUranus for Colon Cancer Coalition by BeautifulBeast

Colonoscopies can help detect cancer in its early stages and save lives. Unfortunately, there was a 65% drop in people getting screened due to the pandemic. The #MissionToUranus used levity as a wingman to highlight the importance of colonoscopies, break down barriers, and increase screenings. It was also the most successful awareness campaign in history for the Colon Cancer Coalition.

2023 AMA DFW Marketer of the Year Awards – Agency of the Year Winner: Spire Agency

Spire Agency’s stellar work this year proves that B2B doesn’t have to mean “boring-to-boring,” “bad-to-bad” or even “brochure-to-brochure.” The agency’s dedication, award-winning work, diversity, client relationships, and culture helped the company land the top spot this year.

To see the full list of honorees, including our 2023 Marketing Mavericks, read AMA DFW 2023 Marketer of the Year Awards Winners Announced at Arlington Hall Gala Celebration! And thanks again to our amazing sponsor, AdChat DFW!