October 23, 2020 by Kristan Bourestom

Alphabet Soup! What Do All These Marketing Acronyms Mean Anyway?

GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…

by Kristan Bourestom

Building the A-Team for Digital Transformation

While 2020 has tested us in many ways, a significant impact we have seen across companies is the positive change COVID-19 has on the growth of technologies. We saw companies accelerate the adoption and practical deployment of cloud use and mobile technologies. AI also made a breakout. Whether it’s a business in the consumer category or B2B, COVID-19 pushed us all into the digital deep end. If you weren’t already swimming in it, you’re treading water now and learning to get Read More…

August 14, 2019 by Kristan Bourestom

Congratulations Carol Faldet – Volunteer of the Year 2018-19

Carol Faldet is the Chief Opportunity Officer at JPS Graphics and after 33 years in this role she may have ink in her blood! Carol is known for adding a personal touch working closely with marketing and training organizations with unique needs. JPS Graphics prints marketing collateral, training manuals and short run books. JPS also provides promotional items along with wide format graphics, POP, pop-up banners and event signage for many major DFW corporate clients. Read More…

May 8, 2019 by Kristan Bourestom

Congratulations Tim Hale – 2019 Lifetime Achievement Award Winner

During the awards gala on May 2, we will be honoring the 2019 Lifetime Achievement Award winner, Tim Hale.  Tim is the former Senior Vice-President of Design Management at Fossil.  He joined the Fossil Group in 1987, and during his 30-year tenure, the company grew from $5M to $3B in sales.  At its apex, Tim Read More…

January 10, 2019 by Kristan Bourestom

Featured Member – Gary Orosy

Gary Orosy led the effort to form a partnership with the SMU COX School for their Advanced Marketing Certificate Program. He is also an instructor in the program teaching the Pricing Module. “Students should understand how to set price in a way that ensures no money is left on the table, while delivering maximum value Read More…