AMA DFW Marketer of the Year Awards 2024 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence

AMA DFW Marketer of the Year Awards 2024 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence and award the pioneers, the mavericks, and the visionaries. The exceptional individuals and teams propelling the DFW marketing industry forward.v Submit your entry or nomination Greg Creed to receive Lifetime Achievement Award on June 6th at the Awards Gala event  Read More…

The Modern CMO: Leading in a Technology-driven World

As technology continues to shape the way businesses operate and communicate with their customers, the role of the Chief Marketing Officer (CMO) has evolved dramatically. In today’s fast-paced, technology-driven world, marketing leaders face a unique set of challenges and opportunities. In this article we explore the essential skills and qualities that successful CMOs must possess Read More…

DFW: The Emerging Marketing Powerhouse

Dallas/Fort Worth (DFW) is rapidly gaining recognition as an emerging marketing powerhouse, thanks to its thriving marketing industry, rich talent pool, and numerous opportunities for growth and innovation. Recent studies indicate that Dallas ranks 6th in the United States for job growth, with a 19.5% increase in marketing-related jobs between 2010 and 2020 (Forbes). As Read More…

AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence

AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence  Pedro Lerma to receive Lifetime Achievement Award at June 29th Awards Gala event  The American Marketing Association Dallas/Fort Worth (AMA DFW) Chapter today announces the launch of its annual Marketer of the Year Awards program. Submissions are now open in Read More…

Executive Luncheon: Content that converts in 2023

Marketers have just a split moment to capture an audience’s attention, which is why short-form video has become an important component of the marketing mix. Panelists Natalie Draeger, Christina Miralla, and moderator Tim Welsh recently double-clicked on this topic (among others) during our February Executive Luncheon. In case you missed the event, here are some Read More…

5 things to love about AMA DFW

That feeling is in the air, so we just can’t help ourselves—we want to shout all the things we love about AMA DFW and our community from the rooftops!  1. Amazing events and engaging networking opportunities Have you been to one of our recent networking events? If not, you’re missing out, so check our calendar Read More…

What does 2023 hold for DFW Metroplex marketers?

In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year.  Let us know your Read More…

Executive Luncheon: Key priorities for your 2023 marketing strategy

Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways!  Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…

Experiential economy on display with Meow Wolf DFW debut

DFW is getting a Meow Wolf.  Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Another installation is planned for Read More…