Executive Luncheon: Content that converts in 2023

Marketers have just a split moment to capture an audience’s attention, which is why short-form video has become an important component of the marketing mix. Panelists Natalie Draeger, Christina Miralla, and moderator Tim Welsh recently double-clicked on this topic (among others) during our February Executive Luncheon. In case you missed the event, here are some Read More…

5 things to love about AMA DFW

That feeling is in the air, so we just can’t help ourselves—we want to shout all the things we love about AMA DFW and our community from the rooftops!  1. Amazing events and engaging networking opportunities Have you been to one of our recent networking events? If not, you’re missing out, so check our calendar Read More…

What does 2023 hold for DFW Metroplex marketers?

In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year.  Let us know your Read More…

Executive Luncheon: Key priorities for your 2023 marketing strategy

Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways!  Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…

Experiential economy on display with Meow Wolf DFW debut

DFW is getting a Meow Wolf.  Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Another installation is planned for Read More…

Alphabet Soup! What Do All These Marketing Acronyms Mean Anyway?

GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…

Building the A-Team for Digital Transformation

While 2020 has tested us in many ways, a significant impact we have seen across companies is the positive change COVID-19 has on the growth of technologies. We saw companies accelerate the adoption and practical deployment of cloud use and mobile technologies. AI also made a breakout. Whether it’s a business in the consumer category or B2B, COVID-19 pushed us all into the digital deep end. If you weren’t already swimming in it, you’re treading water now and learning to get Read More…

Congratulations Carol Faldet – Volunteer of the Year 2018-19

Carol Faldet is the Chief Opportunity Officer at JPS Graphics and after 33 years in this role she may have ink in her blood! Carol is known for adding a personal touch working closely with marketing and training organizations with unique needs. JPS Graphics prints marketing collateral, training manuals and short run books. JPS also provides promotional items along with wide format graphics, POP, pop-up banners and event signage for many major DFW corporate clients. Read More…