As technology continues to shape the way businesses operate and communicate with their customers, the role of the Chief Marketing Officer (CMO) has evolved dramatically. In today’s fast-paced, technology-driven world, marketing leaders face a unique set of challenges and opportunities. In this article we explore the essential skills and qualities that successful CMOs must possess Read More…
Dallas/Fort Worth (DFW) is rapidly gaining recognition as an emerging marketing powerhouse, thanks to its thriving marketing industry, rich talent pool, and numerous opportunities for growth and innovation. Recent studies indicate that Dallas ranks 6th in the United States for job growth, with a 19.5% increase in marketing-related jobs between 2010 and 2020 (Forbes). As Read More…
As the President of the American Marketing Association Dallas/Fort Worth Chapter, it’s my honor to share the winners of our 2023 Marketer of the Year Awards announced at our annual Gala held this year at Arlington Hall in Dallas. This prestigious annual event highlights the best in our industry and brings together a diverse group Read More…
AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence Pedro Lerma to receive Lifetime Achievement Award at June 29th Awards Gala event The American Marketing Association Dallas/Fort Worth (AMA DFW) Chapter today announces the launch of its annual Marketer of the Year Awards program. Submissions are now open in Read More…
Marketers have just a split moment to capture an audience’s attention, which is why short-form video has become an important component of the marketing mix. Panelists Natalie Draeger, Christina Miralla, and moderator Tim Welsh recently double-clicked on this topic (among others) during our February Executive Luncheon. In case you missed the event, here are some Read More…
That feeling is in the air, so we just can’t help ourselves—we want to shout all the things we love about AMA DFW and our community from the rooftops! 1. Amazing events and engaging networking opportunities Have you been to one of our recent networking events? If not, you’re missing out, so check our calendar Read More…
In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year. Let us know your Read More…
Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways! Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…
DFW is getting a Meow Wolf. Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Another installation is planned for Read More…
GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…
