AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence

AMA DFW Marketer of the Year Awards 2023 to Recognize Dallas-Fort Worth Metroplex Marketing Excellence 

Pedro Lerma to receive Lifetime Achievement Award at June 29th Awards Gala event 

The American Marketing Association Dallas/Fort Worth (AMA DFW) Chapter today announces the launch of its annual Marketer of the Year Awards program. Submissions are now open in five reimagined categories. Winners will be announced at the Marketer of the Year Gala, which will take place on June 29, 2023, at Arlington Hall in Dallas. 

“We are thrilled to announce this year’s AMA DFW Marketer of the Year Awards theme and celebration details,” said AMA DFW President, Trinidad Aguirre. “UNITY is not just a buzzword, it’s a powerful concept that can bring marketers together to create a vibrant community of inspiration and learning, where every voice, experience, and idea matters. It’s a place where we can cultivate our skills, discover new opportunities, and overcome challenges together. By embracing UNITY, we can become a force of positive change in the world of marketing, leaving a lasting impact on our industry and beyond. And our Gala isn’t just the biggest party of the year for marketers, it’s an opportunity to recognize the very best in marketing and honor the individuals and companies leading the way forward.”

Updated categories in 2023 

The AMA DFW Marketer of the Year Awards are now open until June 2, 2023. Winners will be recognized in the following five categories in 2023:

  • Campaign of the Year
  • CMO of the Year
  • Marketing Mavericks (10 winners)
  • Advertising Agency of the Year
  • Collegiate Excellence

Introduction of Marketing Mavericks Award

The AMA Dallas Fort Worth chapter is also introducing a new prestigious accolade this year: the Marketing Mavericks Award. This award will celebrate 10 true trailblazers in the DFW marketing industry who are pushing boundaries, challenging the status quo, and making waves in their respective fields. These individuals are at the forefront of innovation and creativity and are making a significant impact on the marketing industry.

“We’re excited to introduce the Marketing Mavericks Award this year,” said Ivonne Kinser, EVP AMA Marketer of The Year. “These twelve individuals will be selected for demonstrating exceptional creativity and innovation in their work, and truly representing the best of the marketing industry.”

Lifetime Achievement Award Honors Pete Lerma

The 2023 Lifetime Achievement Award, the highest recognition this year, goes to Pete Lerma, CEO and Founder of LERMA/. This honor is given to an individual who has made a significant contribution to the marketing industry over the course of their career. Pete Lerma is a marketing and advertising veteran who is reshaping the advertising landscape in the DFW region and who has demonstrated exceptional leadership and innovation throughout his career. His work has had a profound impact on the marketing industry and continues to make waves that are felt way beyond the boundaries of our market.

“I am truly honored to receive the AMA DFW Marketing Lifetime Achievement Award,” said Lerma. “This recognition means a lot to me, and I am grateful to the organizers and my colleagues in the industry who have supported me throughout my career. I am excited to continue pushing the boundaries of marketing in the years to come.”

June 29th Marketer of the Year Awards Gala

The signature event will bring together the brightest marketing minds from across the Metroplex to network, learn, and celebrate under the theme of “UNITY,” highlighting the Chapter’s mission to unite the marketing community in one of the fastest-growing marketing hubs in the country.

Don’t miss this opportunity to network with marketing professionals, learn from industry leaders, and celebrate the power of marketing. For more information about the award submissions, visit our website.


Submit your entry


About AMA DFW:

The American Marketing Association (AMA) is one of the largest marketing associations in the world, with over 30,000 members. It strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of its members and marketing professionals in the DFW Metroplex.

Get the latest news and updates delivered to your inbox