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AMA DFW Executive Luncheon – Brand Engagement Through Storytelling

February 20 @ 11:15 am - 1:00 pm

The Future of Brand Storytelling

This February 20th join the DFW AMA for a special Executive Luncheon!

Russ Klein, the national CEO of the American Marketing Association, will be presenting a dynamic presentation on Where Brand Storytelling is going and what marketers need to do to prepare.

Russ has led teams on numerous brands, such as Gatorade, McDonald’s, Maytag, Keebler Cookies, Wilson Sporting Goods, Church’s Chicken, Boston Market, and United Airlines. Russ has served as the CMO of Arby’s, the CMO of 7-Eleven, the CMO of Dr. Pepper / 7 UP and the President of Burger King.

Russ will speak on the Future of Brand Storytelling, why the best stories don’t come from brands, how to use cultural tension to inspire your brand storytelling, and the increasingly imperative of experience design.

Come join the AMA DFW for the special Executive Luncheon on Wednesday, February 20 @ 11:15 am – 1:00 pm.


Russ Klein
American Marketing Association

As CEO for the American Marketing Association, Russ Klein is charged with the transformation of the AMA to become an essential community for marketers. Klein is a five-time award winning CMO who has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Arby’s Restaurant Group and Burger King where he also served as president from 2003-2010.





To receive your $15 discount member ticket click on Enter Promotional Code, enter your member number and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.



February 20
11:15 am - 1:00 pm
Event Category:


Venue Forty50
4050 Belt Line Road
Addison, TX 75001 United States
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Many Thanks To Our Chapter Sponsors