April Executive Luncheon: Unlock the Power of Data-Driven Marketing

It’s a data-driven world, and we’re all just living in it. In this session, we’ll discuss the state of marketing analytics and what the future might look like for brands in 2023 and beyond.

Key learning objectives:

• What is the most important type of data metrics in 2023
• What types of data analysis should brands consider
• What analytical marketing trends do we see changing in 2023
• How does marketing fit into this analytical world

Who should attend?

This event is open to members and non members, and covers a wide spectrum of businesses, organizations, and marketing and industry professionals. If you seek to strengthen your knowledge on defining or adjusting your data driven marketing strategy, and capitalizing on key priorities, then this will be a rewarding event for you.

Audience take-a-ways:

• A greater understanding and appreciation for analytics and how it impacts the marketing strategy
• Networking opportunity with marketing and industry professional

Up to $5 of every ticket sale goes towards AMA DFW collegiate scholarships.

Get your tickets

Panelists

Jennifer Guibert, Senior Director of Insights, European Wax Center

Jennifer Guibert is the Senior Director of Insights at European Wax Center where she delivers key business-driving analytics. Jennifer is passionate about finding unique data-driven techniques to solving today’s complex business problems.

Since joining European Wax Center in 2020, Jennifer has designed and implemented EWC’s customer data foundation, research practices and EWC’s first 360-degree guest data platform critical in powering CRM activation, promotion optimization, and loyalty. Prior to EWC, Jennifer has held a variety of analytical roles including media measurement, digital analytics, customer loyalty, forecasting, and CRM.

When not leading problem-solving analytics; Jennifer enjoys cooking, books, and time outdoors with her husband and three dogs.

Moderator, Tim Welsh, MBA, EVP Executive Luncheons, President, Phasing

Tim is one of AMA DFW’s newest servant leader joining the AMA DFW Board of Directors in January 2023 as EVP, Executive Luncheons. He wanted to start to pass down his knowledge and introduce his network industry-leading marketing experts that exhibit both the breadth and depth we marketers are always looking for. Tim is also the founder of Phrasing, LLC, a creative digital marketing and branding company attentively delivering comprehensive digital marketing ecosystems and not just campaigns.

Tim’s track record as a forward-thinking, creative, marketing, and analytically competent leader spans multiple verticals ranging from education, lifestyle brands, event hospitality, and entertainment. He is an international speaker and has helped brands succeed all around the globe.

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Walk-ins and at-the-door tickets are limited, and available on a first-come, first-serve basis, based on availability. At The Door prices are $45 for members and $55 for non-members. Credit or debit card accepted at the door.

For more information on this event, please contact info@amadfw.com.

AMA DFW Members: To receive your DISCOUNTED member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.

Masks are recommended.