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Dallas Executive Luncheon – Grace Meets Grit Leadership: How to Leverage the Full Potential in Your Organization

June 20, 2018 @ 11:15 am - 1:00 pm

$28 – $45

There’s never been a better time to be a marketing leader than today.  There’s also never been a more difficult time.

Marketing leaders are facing an increasingly fluid, competitive and changing environment.  Strategic decisions with important implications often need to be made quickly and maximizing team potential.   Join the AMA this June 20 to learn from one of DFW’s most remarkable marketing leaders to find out exactly what it takes to lead with grace and grit and succeed in this dynamic and challenging environment.

  • Why leadership matters in marketing
  • The difference of grit and grace and why marketing leaders need both
  • How to dial up and cultivate your leadership qualities
  • 10 tips for the new marketing leader

Presentation By:

Daina Middleton – CEO, Ansira

Daina Middleton is the CEO of Ansira, the industry leading customer engagement and channel partner empowerment agency.  She has a diverse history in the marketing space that includes experience in the client, agency and publisher organizations.

Prior to joining Ansira, Middleton worked as a leadership coach working with executives seeking to drive organizational performance and manage change.

Before that Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally.

Under her leadership as CEO of Performics the Publicis agency became the largest performance marketing company in the world with offices in 34 countries. Her experience in performance marketing that drives actions resulted in the book titled Marketing in the Participation Age, 2012.

Before heading up Performics Middleton pioneered social advertising at Atlanta-based interactive marketing powerhouse marketing agency Moxie where she headed up analytics, research, social and innovation.

Before moving to the agency side of the business, Middleton worked 16 years at Hewlett-Packard where she managed every marketing function during her tenure pioneering both digital and search.

Over her nearly 30 years in the advertising and marketing industry she’s worked across virtually every category imaginable, and with iconic brands such as Nestle, Verizon, Coca Cola, Microsoft, Bose, Kohl’s, Toyota, and Singapore Airlines to name but a few, and managed teams in 40 countries.

Middleton’s most recent book, Grace Meets Grit: How to Bring Out The Remarkable, Courageous Leader Within (Bibliomotion, 2016), is designed to drive actionable behavioral change for women and men in the workplace and a new conversation around gender.

Middleton also serves as a director on the board of Marin Software. Her work has been published in Forbes, Fast Company, The Huffington PostAd Week, and she has appeared on CNBC.

She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding. Her work and family have her traveling often between Texas, Wyoming, and Idaho.



$45.00 + $3.30 fee. Register early to save $10!

AMA Members:

To receive your discounted ticket (only $30) click Enter Promotional Code, enter your member number (without the leading 0) and click Apply.


Student Registration:

$28.00 + $2.03 fee available to students. Must use student email address when registering.



June 20, 2018
11:15 am - 1:00 pm
$28 – $45
Event Category:


Venue Forty50
4050 Belt Line Road
Addison, TX 75001 United States

Many Thanks To Our Chapter Sponsors