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Content Marketing: Harnessing the Power of Stories

January 28, 2016 @ 11:30 am - 1:00 pm

Good story telling has captured audiences since the beginning of time. And though the way we should best deliver a story changes over time, the components of a good story are tried and true and continue to win over customers by leaps and bounds. Join Paul McGinnis, Director of Marketing and Facilitator for Halftime Institute, as he shares the importance of telling your brand story effectively by knowing that data can persuade but stories can inspire.

 

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Date:
January 28, 2016
Time:
11:30 am - 1:00 pm

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