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October 18 Executive Luncheon – Engagement Unleashed: The Gen Z+ Opportunity

October 18, 2023 @ 11:30 am - 1:00 pm


The Gen-Z + Millennial workforce is here – and immediately challenging conventional business with “Quiet Quitting” and “Great Resignation” trends. Your company has two options: blame the pandemic and generational stereotypes…or discover how to maximize the emerging workforce’s significant talents with communications expert Luke Goetting.

In this talk, Goetting showcases how managers and executives can improve retention by meaningfully connecting with employees. From transparency to mentorship to gamification, he’ll highlight actionable strategies that position your company for success – today and tomorrow!

Key Learning Objectives

1. Participants will analyze motivations and values of Gen-Z+ employees – including meaningful work, flexibility and positive culture – that set the stage for effective engagement strategies.

2. Participants will explore work dynamic preferences of Gen-Z+ employees – including strategic transparency, two-way communication and ongoing skills development – that enhance employee productivity.

3. Participants will consider the business benefits of fun in the workplace – including gamification of everyday meetings – that can motivate and reward Gen-Z+ employees.


• Audience Participation

• Modular Presentations (Choose Your Own Adventure)

• Live Polling

• Meeting Gamification

• Executive Q&A

• Audience-Generated Content

• & more!

Date: Wednesday, October 18th

Time: 11:30 a.m. – 1 p.m.

Location: 12 Cuts Brazilian Steakhouse |18010 Dallas Pkwy, Dallas, TX 75287

Who should attend?

This event is open to members and non members, and covers a wide spectrum of businesses, organizations, and marketing and industry professionals. If you seek to strengthen your knowledge on how to keep the next generation part of your team, then this will be a rewarding event for you.

Audience take-a-ways:

A greater understanding and appreciation for how to engage the next generation in marketing strategies and tactics.

Networking opportunity with marketing and industry professionals.

Up to $5 of every ticket sale goes towards AMA DFW collegiate scholarships.


Luke Goetting is an award-winning presentation specialist and founder of Puffingston Presentations – a creative agency based in Austin, Texas. Goetting specializes in crafting keynotes for executives at major companies around the world.

His client collaborations include CES launches, TEDx events and SXSW winners. Prior to starting his agency, Goetting worked in outside sales traveling the US developing real-world audience engagement techniques he continues to leverage today.

LinkedIn: https://www.linkedin.com/in/lukegoetting/


Get your tickets



Walk-ins and at-the-door tickets are limited, and available on a first come, first serve basis, based on availability. At The Door prices are $45 for members and $55 for non-members. Credit or debit card accepted at the door.

For more information on this event, please contact info@amadfw.com.

AMA DFW Members: To receive your DISCOUNTED member ticket, select Enter Promotional Code, type in the email address associated with your AMA Membership account, and click Apply.

Please note AMA DFW’s refund policy: Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to the start of the event.


October 18, 2023
11:30 am - 1:00 pm
Event Category:


12 Cuts Brazilian Steakhouse
18010 Dallas Pkwy
Dallas, TX 75287 United States
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(469) 779-7012
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