October 2020 Virtual Luncheon

Move From Uncertainty To Opportunity with Creative Thinking

We need creative thinking to navigate the change and uncertainty all around us or risk being left behind. Creative thinking can sidestep our mindset which tends to revert to sameness due to existing biases, knowledge, limitations, etc. sidestepping self-imposed constraints is critical to pivoting.

If you are not deliberately applying creative thinking principles with your brands/teams, your thinking skills are not working hard for you. Techniques like borrowing from other worlds and breaking assumptions can improve thinking agility and creative confidence. This webinar will create awareness around self-imposed constraints and empower you to use tools to unlock new outcomes and help you pivot.

In this high-energy, interactive, and inspiring mini-workshop webinar, Creativity and Group Dynamics Expert, Marta Villanueva, will draw from the depth, imagination, and creativity research experts use in the practice of their craft.

Key Learning Objectives

• As a result of this program, participants will:
• Understand self-imposed constraints and how patterns get us stuck.
• Learn tools and strategies to overcome self-imposed constraints.
• Practice being more creative and get “unstuck” with practical exercises.

Who Should Attend?

This event is open to members and non members, and covers a wide spectrum of businesses, organizations, and marketing professionals. If you are in the field of marketing, communication, PR or an agency, nonprofit leader, board member, responsible for marketing in your organization, a startup or SMB, and anyone seeking more knowledge of how to move from uncertainty and promote themselves, or promote awareness and interest of their goods and services in an effort to generate sales from their consumers, then this will be a rewarding event for you.

Audience take-a-ways:

Empowerment to practice the tools while working on a team/brand challenge.

Speaker

Marta Villanueva

Chief Insights Officer at NuThinking

Marta Villanueva, Chief Insights Officer with NuThinking is a bicultural and bilingual expert with nearly 20 years’ experience in strategy and insights with deep experience in working with Hispanic segments across all age groups and subcultures. She has a proven track record advising Top 100 clients, having conducted 3,500+ insights and strategy sessions. Deep experience advising clients across categories including consumer packaged goods, (food, beverages, snacks), healthcare, financial services, pet food, personal care, to name just a few. Marta uses a research approach grounded in cultural understanding which digs deep into values and beliefs, enabling relevant strategies, motivating your target to action. Marta has become a trusted expert, helping brands with creative exploratory, positioning strategies, new products innovation, marketing strategies, brainstorming sessions, consumer exploratory, and creative problem-solving workshops. She is adept in facilitating meetings of diverse participants, sensitive/complex challenges throughout the US and internationally.

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from State University of New York and a B.B.A. in Management and Marketing from Idaho State University. She was trained as a moderator from the Burke Institute and trained as a facilitator through the Creative Education Foundation.

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