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Pink Goldfish With Stan Phelps | True Differentiation In Business | Helping To Drive Loyalty And Sales

August 20, 2020 @ 6:30 pm - 8:00 pm

Special Interest Group Event – Virtual Event!

Virtual Meeting details coming soon.

General description: True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This workshop will showcase the seven ways to leverage what makes you unique and wonder-full in business.

Key learning objectives:

As a result of this program, participants will:

  • Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
  • Skills: Understand how to design in order to amplify uniqueness.
  • Empathy: Gain a deeper appreciation for the need to exceed customer expectations

Who should attend?

This event covers a wide spectrum of businesses, organizations, and marketing professionals. If you are in the field of retail marketing, communication, PR or an agency, nonprofit leader, board member, responsible for retail marketing in your organization, a startup or SMB, and anyone seeking more knowledge of how retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers, then this will be a rewarding event for you.

Audience take-a-ways:

  • 7 ways to leverage your differentiation



Stan Phelps, CSP
Sr. VP of Marketing 7-Eleven and JSOM Marketing Advisory Board Member
@StanPhelpsPG | @purplegoldfish

Stan Phelps is the Founder of PurpleGoldfish.com. He is a TEDx Speaker, Forbes Contributor, IBM Futurist and Certified Speaking Professional that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy.

He’s the author of 10 books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish-Franchise Edition, Yellow Goldfish, and Gray Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 400 events in 16 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

David Rendall

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance.

Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.

In between presentations, David competes in ultramarathons and Ironman triathlons.

David has a doctor of management degree in organizational leadership, as well as a graduate

degree in psychology. He is the author of four books:

  • Pink Goldfish
  • The Four Factors of Effective Leadership
  • The Freak Factor
  • The Freak Factor for Kids

Register Online



August 20, 2020
6:30 pm - 8:00 pm


AMA Dallas

Many Thanks To Our Chapter Sponsors