(Re)connect at our July 1 Cocktails & Conversations! The summer is heating up, so there’s no better time to grab a cool beverage and network with your favorite marketing community. This month’s Cocktails & Conversations virtual event will include a full agenda with something for everyone — whether you’re just coming on board, an existing Read More…
There’s no better time than Pride Month to revisit some ways to support social issues and reflect your company’s diversity, equity and inclusion (DE&I) values in your marketing programs. It’s all too easy for well-meaning companies to fall into rainbow, pink, woke and other “washing” traps, so here is a quick list of tips and Read More…
The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in Read More…
By: AMA DFW Staff We have come to know 2020 as the year of the COVID-19 where we have socially distanced ourselves from each other and the activities we love. This “seclusion” has birthed a miraculous innovative mindset in us humans to figure out how we can actually connect safely. Quite frankly, our communities, the Read More…
“Efficiency is doing things right; effectiveness is doing the right things.” – Peter Drucker As a marketer, you know that there lots of shiny objects that come across our desks every day (and I’m not referring to tchotchkes…although that’s a stigma we do have, right?). For us, those shiny objects can be a distraction Read More…
GTM, PPC, SEO, SEM, GDPR….It’s a jungle out there in the world of digital marketing and it seems like there’s a new marketing acronym that pops up every week. Is that acronym a “must have” digital marketing tool, or just “fluff”? Sure, a quick Google search will tell you what the acronym stands for, but Read More…
While 2020 has tested us in many ways, a significant impact we have seen across companies is the positive change COVID-19 has on the growth of technologies. We saw companies accelerate the adoption and practical deployment of cloud use and mobile technologies. AI also made a breakout. Whether it’s a business in the consumer category or B2B, COVID-19 pushed us all into the digital deep end. If you weren’t already swimming in it, you’re treading water now and learning to get Read More…
Three Box Strategic Communications Principal & CEO Amanda Hill for AMA DFW Last November, business media started rumblings of a looming recession. As with all recessions, though, we didn’t know when it would hit or how much damage would be done. Hindsight truly is 20-20. Recessions can feel like a needle getting ready to pop Read More…
The desired outcome for most techniques within digital marketing is a conversion. For B2B, that conversion takes the form of a lead that has provided their contact information and consent in order to receive a content marketing asset like a whitepaper or eBook. The ethos of the digital marketer then is to test, analyze and Read More…
So, you’re combing through your website analytics and they offer some clues. Traffic is flat. Average page per visitor is declining, bounce rate is up, and conversions just aren’t happening. But why? Figuring out the “why” is more important than the numbers themselves. You see, the numbers are just symptoms. You really need to know Read More…
