What does 2023 hold for DFW Metroplex marketers?

In the spirit of community and learning from each other, the AMA DFW Board of Directors would like to continue the discussion started recently at our January Executive Luncheon around 2023 trends. From AI to customer experience, there are undoubtedly major drivers that Metroplex marketers will have to navigate this year.  Let us know your Read More…

Executive Luncheon: Key priorities for your 2023 marketing strategy

Did you miss this week’s January Executive Luncheon: 3 key priorities for your 2023 marketing strategy? No problem—we have you covered with a quick recap and key takeaways!  Over lunch at 12 Cuts Brazilian Steakhouse, Abhi Vyas, Head—Digital Engagement & Strategy, Verizon Wireless, Fanny Dunagan, Co-founder & Video Strategist at PathLynks, LLC, and moderator and Read More…

Experiential economy on display with Meow Wolf DFW debut

DFW is getting a Meow Wolf.  Meow Wolf, the Santa Fe-based immersive art gallery / interactive entertainment / Disneyworld on steroids company, announced last May that it was opening its fourth permanent installation at Grapevine Mills. Besides Santa Fe, the company also operates permanent installations in Denver and Las Vegas. Another installation is planned for Read More…

Tips for winning an AMA DFW Marketer of the Year Award!

Awards season is back! The AMA DFW Chapter is incredibly excited to share that the AMA DFW Marketer of the Year Awards call for submissions is open until April 8, 2022. Winners will then be crowned at the Marketer of the Year Awards Gala on May 12, 2022, at Vouv in Dallas. That’s right, we’re Read More…

5 smart career strategies for navigating today’s job market

Marketing and advertising talent is in demand. Here’s how to maximize your short-term opportunities without sabotaging your long-term career growth, from the career experts at Freeman+Leonard. BY ANDREA TIPTON & RACHEL RUNNELS, FREEMAN+LEONARD By all accounts (including ours), it’s a great time to be a marketer. An even better time, perhaps, to be a marketer Read More…

Battle Over Audio Heats Up

Spotify Greenroom: The Battle Over Audio Heats Up

Last week AMA DFW joined forces with AMA Boston for a Twitter Spaces marketing chat that engaged marketers from across the globe. All the speakers agreed that the audio format provides a welcome way to connect more personally than retweets and replies, especially as we all emerge from the pandemic hungry for human contact. It’s Read More…

July 1 Cocktails Blog

July 1 Cocktails & Conversations | 2021

(Re)connect at our July 1 Cocktails & Conversations! The summer is heating up, so there’s no better time to grab a cool beverage and network with your favorite marketing community. This month’s Cocktails & Conversations virtual event will include a full agenda with something for everyone — whether you’re just coming on board, an existing Read More…

5 Ways to Make Your Marketing More Inclusive

There’s no better time than Pride Month to revisit some ways to support social issues and reflect your company’s diversity, equity and inclusion (DE&I) values in your marketing programs. It’s all too easy for well-meaning companies to fall into rainbow, pink, woke and other “washing” traps, so here is a quick list of tips and Read More…

blog-abm-and-ai

ABM and AI: Friends or Foe?

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in Read More…